{"id":15322,"date":"2025-10-26T11:00:00","date_gmt":"2025-10-26T05:30:00","guid":{"rendered":"https:\/\/www.kapoorwatch.com\/blogs\/?p=15322"},"modified":"2025-11-12T12:26:57","modified_gmt":"2025-11-12T06:56:57","slug":"why-india-is-luxurys-new-power-player","status":"publish","type":"post","link":"https:\/\/www.kapoorwatch.com\/blogs\/why-india-is-luxurys-new-power-player\/","title":{"rendered":"Why India Is Luxury\u2019s New Power Player"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>A booming economy, cultural influence, and confident consumers are making India luxury\u2019s market one to watch out for.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-177.webp\" alt=\"Bvlgari Necklace\" class=\"wp-image-15325\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-177.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-177-768x341.webp 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-177-600x266.webp 600w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>Earlier this month, Bvlgari announced it will bring its multi-sensory \u2018Serpenti Infinito\u2019 showcase to Mumbai\u2019s Nita Mukesh Ambani Cultural Centre for the first time\u2014following successful runs in Shanghai and Seoul. The Italian jeweller has long taken an India-forward approach: localised launches like the mangalsutra and kada, a Holi-themed dinner for Indian VIPs last year, and spotlighting creative director Lucia Silvestri\u2019s gem-sourcing trips to Jaipur on social media. And of course, there\u2019s the brand\u2019s marquee move\u2014 Priyanka Chopra Jonas as an ambassador.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-172.webp\" alt=\"Louis Vuitton Men's show\" class=\"wp-image-15326\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-172.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-172-768x341.webp 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-172-600x266.webp 600w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>They\u2019re hardly alone. Increasingly, luxury houses are weaving India into their narratives. Most recently, the appointments of ambassadors Ishaan Khatter for Boss and Ananya Panday for Chanel. The summer saw collaborations with Indian creatives at Louis Vuitton\u2019s men\u2019s show in Paris\u2014AR Rahman composing an original score, architect Bijoy Jain designing the set, and tuk-tuk bags dotting the runway. India is not just influencing the mood board; it\u2019s commanding centre stage.<\/p>\n\n\n\n<p>Economics has a role to play here. As traditional luxury markets slow, India has emerged as the suitor brands can\u2019t ignore. Luxury spending here is projected to more than triple by 2030, touching \u20ac25\u201330 billion ($27\u201332 billion), per Bain & Company. The Mercedes-Benz Hurun India Wealth Report 2025 further confirms it: the number of millionaires in India has jumped 90 per cent in just four years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The India Pivot<\/strong><\/h3>\n\n\n\n<p>The momentum is visible in the rapid entry of names from Balenciaga, Sandro and Maje to Parisian department store Galeries Lafayette. Or even Louis Vuitton\u2019s men\u2019s creative director Pharrell William\u2019s visit, that inspired his collection. But India isn\u2019t a copy-paste market\u2014there\u2019s no one-size-fits-all strategy that can work here the luxury consumer here is vastly different from its western counterparts. Brands Who  rethink campaigns with a distinct local flavour will always have an advantage.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dior\u2019s 2023 show at Mumbai\u2019s Gateway of India monument, in partnership with Chanakya School of Craft, was a watershed moment that put a spotlight on Indian craftsmanship, and duly crediting our ateliers as the backbone of luxury production for international Houses. Vivienne Westwood followed suit this year, showing archival pieces alongside khadi designs at the same iconic location.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-164.webp\" alt=\"\" class=\"wp-image-15327\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-164.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-164-768x341.webp 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-164-600x266.webp 600w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>Still, the quickest route to Indian audiences seems to be Bollywood. Watch brands have long tapped into Indian actors and sportspeople as their faces\u2014Ranveer Singh for Franck Muller, Rohit Sharma for Hublot, Shah Rukh for TAG Heuer and Deepika Padukone for Cartier. In fashion, Louis Vuitton was early to the game, enlisting Deepika Padukone as ambassador in 2022. Others soon followed\u2014Alia Bhatt for Gucci, Sonam Kapoor Ahuja for Dior, Gauravi Kumari for Jimmy Choo. Even without retail presence in India yet, Miu Miu has been building Janhvi Kapoor into a muse, even designing a sari-inspired gown for her TIFF red carpet. Kapoor also wore a \u2018wet look\u2019 sari at the Cannes Film Festival, custom-made by British-Greek brand Di Petsa. But the most popular hybrid sari on an international red carpet in recent times? Alia Bhatt\u2019s bespoke Gucci at the Cannes Film Festival\u2014an EMV-generating juggernaut worth $12.6 million that cemented the hybrid sari\u2019s global fashion moment, and made the Italian brand a top social media performer at the event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Saying \u2018I do\u2019<\/strong><\/h3>\n\n\n\n<p>Beyond celebrities, weddings remain India\u2019s most powerful luxury engine. At $130 billion, the industry is nearly double the size of America\u2019s, according to investment firm Jefferies. They also found that the average Indian couple spends twice as much on weddings as they do on education.<\/p>\n\n\n\n<p>No wonder brands are eager to get in on the action. Canali spotted the opportunity as far back as 2009 with its Nawab bandhgala. Valentino created its first (and only) lehenga for Isha Ambani in 2018. Atelier Versace took the plunge with a lehenga for influencer Sonam Babani\u2019s wedding in 2022. The Ambani-Merchant wedding last year was a pivotal moment. Cases in point: everything from Radhika Merchant\u2019s Dolce & Gabbana x Anamika Khanna look to Isha Ambani\u2019s Schiaparelli sari.<\/p>\n\n\n\n<p>But beyond one-off couture, real traction comes from localised product drops. Gucci and Jimmy Choo have often released special India-only accessory collections around Diwali. Ahead of this wedding season, Louis Vuitton debuted its LV Wedding Caravan in India, complete with a Pharrell-designed India-inspired trunk. Elie Saab wooed brides through a Vogue Wedding Atelier partnership this year. Collaborations with Indian designers, too, are gaining ground. Such as the Hublot x Kapoor Watch Company limited-edition watch for India, limited to just 30 pieces. Or Tod\u2019s with Rahul Mishra, and Rene Caovilla with Gaurav Gupta. Even British perfumer Jo Malone has tied up with Arpita Mehta on a festive gifting collaboration this season.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-156.webp\" alt=\"Prada Kolhapuri Sandals\" class=\"wp-image-15328\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-156.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-156-768x341.webp 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-156-600x266.webp 600w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>As Indian consumers grow more discerning and confident of their place on the global stage, brands must tread carefully. Inspiration is welcome\u2014but appropriation isn\u2019t. The backlash against Prada\u2019s kolhapuri-inspired sandals was proof enough: in India, credit where credit\u2019s due isn\u2019t optional.<\/p>\n\n\n\n<p>And one thing is clear,: India is no longer a market to be courted., Iit truly is a market shaping the future of global luxury.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A booming economy, cultural influence, and confident consumers are making India luxury\u2019s market one to watch out for. Earlier this month, Bvlgari announced it will bring its multi-sensory \u2018Serpenti Infinito\u2019 showcase to Mumbai\u2019s Nita Mukesh Ambani Cultural Centre for the first time\u2014following successful runs in [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":15329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-universal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Why India Is Luxury\u2019s New Power Player in 2025<\/title>\r\n<meta name=\"description\" content=\"Discover how India\u2019s booming economy, cultural influence, and confident consumers are redefining global luxury. 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