{"id":17629,"date":"2026-09-06T11:00:00","date_gmt":"2026-09-06T05:30:00","guid":{"rendered":"https:\/\/www.kapoorwatch.com\/blogs\/?p=17629"},"modified":"2026-09-07T00:39:05","modified_gmt":"2026-09-06T19:09:05","slug":"janhvi-kapoor-baume-mercier-friend-of-the-maison","status":"publish","type":"post","link":"https:\/\/www.kapoorwatch.com\/blogs\/janhvi-kapoor-baume-mercier-friend-of-the-maison\/","title":{"rendered":"Celebrating Modern Femininity: Janhvi Kapoor Partners with Baume & Mercier"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>\n

In the world of Swiss watchmaking, few moments capture the spirit of modern elegance quite like a new partnership that feels genuinely aligned. Baume & Mercier has welcomed Indian actress Janhvi Kapoor as Friend of the Maison, a collaboration that arrives alongside the debut of the Joia de Baume & Mercier collection. This partnership highlights a shared vision of contemporary femininity, authenticity, and the quiet power of personal style.<\/p>\n\n\n\n

For those drawn to Janhvi Kapoor luxury watches and the refined language of Baume & Mercier, the announcement marks more than a celebrity association. It signals the Maison\u2019s continued commitment to creating timepieces that accompany life\u2019s meaningful moments with grace and individuality.<\/p>\n\n\n\n

Baume & Mercier\u2019s Friend of the Maison<\/strong><\/h3>\n\n\n\n

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Baume & Mercier\u2019s Friend of the Maison title reflects a close, value-driven relationship rather than a conventional endorsement. The role is reserved for personalities who naturally embody the brand\u2019s founding principles: natural elegance, balance, and a deeply personal approach to style. Friends of the Maison help express the Maison\u2019s vision of watchmaking as a companion to authentic living, connecting the brand with new generations while honouring its nearly two-century old heritage.<\/p>\n\n\n\n

Janhvi Kapoor joins this circle as someone whose authenticity, emotional depth, and distinctive sense of style resonate with Baume & Mercier\u2019s philosophy.<\/p>\n\n\n\n

Janhvi Kapoor: A Partnership Rooted in Contemporary Femininity and Authenticity<\/strong><\/h3>\n\n\n\n

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Indian actress Janhvi Kapoor was born into one of Hindi cinema\u2019s most celebrated families as the daughter of legendary actress Sridevi and producer Boney Kapoor. She made her acting debut in 2018 with the romantic drama Dhadak, which marked a successful entry into Bollywood. Since then, she has taken on a range of challenging roles in films such as Gunjan Saxena: The Kargil Girl, Mili, Bawaal, Mr. & Mrs. Mahi, and Ulajh, steadily establishing herself as one of the most versatile young talents of her generation.<\/p>\n\n\n\n

Recognised for her intensity, emotional depth and distinctive screen presence, Janhvi has also developed a strong voice in fashion and contemporary culture. It is this blend of authenticity, modernity and unforced elegance that makes her a natural fit as Baume & Mercier\u2019s Friend of the Maison.<\/p>\n\n\n\n

Baume & Mercier CEO Michael Guenoun captured the alignment clearly: \u201cJanhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today\u2019s women. We are delighted to welcome her to the Maison.\u201d<\/p>\n\n\n\n

Janhvi Kapoor shared her immediate connection to both the role and the collection in a statement that captures the spirit of the partnership:<\/p>\n\n\n\n

\u201cI am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression, and Joia beautifully captures the idea of celebrating every moment while staying true to who you are. \u201d
Her words reflect a thoughtful approach to luxury watches; not merely as accessories, but as extensions of personal identity and companions to life\u2019s meaningful moments.<\/p>\n\n\n\n

Watches & Wonders 2026: \u201cA Moment of Celebration with Baume & Mercier\u201d<\/strong><\/h3>\n\n\n\n

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The appointment of Janhvi Kapoor as Baume & Mercier Friend of the Maison was announced in mid-April 2026 and celebrated during Watches & Wonders 2026 in Geneva. On 15 April 2026, Baume & Mercier hosted an exclusive evening titled \u201cA Moment of Celebration with Baume & Mercier\u201d at La R\u00e9serve Gen\u00e8ve, set against the backdrop of Lake Geneva.<\/p>\n\n\n\n

The gathering brought together Friends of the Maison and international guests, including Janhvi Kapoor, Mariasole Pollio, Deema Al Asadi, Ola Farahat, Carla Ginola, Giulia Arena, and Simone Bredariol. The evening marked both the formal welcome of the new Friends of the Maison and the presentation of the Joia de Baume & Mercier collection to a discerning global audience, an occasion that further elevated interest in the Janhvi Kapoor luxury watches. It was a defining moment for the newly appointed Baume & Mercier Friend of the Maison, Janhvi Kapoor, who represented the brand\u2019s contemporary vision on an international stage.<\/p>\n\n\n\n

Janhvi attended the event and was photographed wearing a striking piece from the new collection, underscoring her role as the face of this new chapter.<\/p>\n\n\n\n

Introducing the Joia de Baume & Mercier Collection<\/strong><\/h3>\n\n\n\n

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Launched in conjunction with the partnership, the Joia de Baume & Mercier collection has quickly become a focal point for those following Janhvi Kapoor luxury watches. Its graceful 28 mm silhouette brings the spirit of a precious jewel to the wrist, offering a chic and contemporary expression of femininity. With elevated finishes and a distinctive character, the Joia de Baume & Mercier collection stands apart as a refined companion that transitions seamlessly from relaxed moments to sophisticated occasions, perfectly aligning with the values that define the Baume & Mercier Friend of the Maison role.<\/p>\n\n\n\n

Inspired by women who possess a natural sense of style and a taste for timeless classics, Joia captures the spirit of freedom, culture, and subtle irreverence. Its contemporary allure resonates with those who value authenticity and intuitive elegance.<\/p>\n\n\n\n

A Diamond-set Statement on the Wrist: Baume & Mercier Joia<\/strong><\/h3>\n\n\n\n

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At the La R\u00e9serve Gen\u00e8ve evening as Baume & Mercier Friend of the Maison, Janhvi Kapoor wore the Joia de Baume & Mercier 10850, the diamond-set highlight of the new collection.<\/p>\n\n\n\n

This refined jewellery watch from the Joia de Baume & Mercier collection presents a graceful, lug-free silhouette that sits on the wrist like a precious jewel. The polished stainless steel case is elevated by a diamond-set case featuring 40 diamonds, while a black agate crowns the domed winding crown. The silvery dial with a distinctive criss-cross satin finish showcases the roman numerals and black leaf hands which completes its understated yet radiant look. Powered by a reliable quartz movement, the timepiece offers both everyday wear and a touch of modern glamour that perfectly complements Janhvi Kapoor\u2019s luxury watches and enhances her sophisticated presence at the Geneva celebration.<\/p>\n\n\n\n

Let\u2019s look at the feature of the Joia de Baume & Mercier 10850, Reference Number 10850:<\/strong><\/p>\n\n\n\n