{"id":529,"date":"2019-12-13T22:45:41","date_gmt":"2019-12-13T17:15:41","guid":{"rendered":"https:\/\/www.kapoorwatch.com\/blogs\/?p=529"},"modified":"2024-02-02T12:41:17","modified_gmt":"2024-02-02T07:11:17","slug":"how-luxury-jewelry-diversified-into-watchmaking","status":"publish","type":"post","link":"https:\/\/www.kapoorwatch.com\/blogs\/how-luxury-jewelry-diversified-into-watchmaking\/","title":{"rendered":"How Luxury Jewellery Diversified Into Watchmaking?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">One of the rare things the world seems to have in common is the time it shares, and representative of this time, are the watches we wear. However, functionality aside, watches now are more than just time-keeping devices \u2013 they are an indispensable fashion accessory. So it is not very surprising that many jewellery brands delved into horology over time. From Tiffany & Co. and Chopard to Cartier and Bvlgari, the advent of these luxury brands into the watchmaking business has been regarded as a significant diversification. However, there are lesser-known facts that have shaped the trajectory of these luxury jewellery brands in the watchmaking business.<\/span><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Luxury Jewellery\u2019s Foray Into Horology<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-3-1.png\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-3-1.png 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-3-1-300x133.png 300w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-3-1-768x341.png 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-3-1-1024x454.png 1024w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">While tracing their history, a stunning discovery was made \u2013 most of these jewellery brands actually started out as watchmakers either from the beginning or rather early on. Tiffany & Co., Chopard, <a href=\"https:\/\/www.kapoorwatch.com\/watches\/cartier\" target=\"_blank\" rel=\"noopener\">Cartier<\/a>, and even Bvlgari, they all dabbled in watchmaking before they rebranded themselves as luxury jewellery companies.<\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">When it came to Tiffany\u2019s, their history in horology has been rather seamless, from their advent in 1847 when they started making watches, to the booming success these watches attained in 1874, requiring them to expand their department.<\/span><\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-image-V-4.jpg\" alt=\"\" class=\"wp-image-8106\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-image-V-4.jpg 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-image-V-4-768x341.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">Cartier\u2019s involvement, too, has been similar when it comes to watchmaking. Founded in 1847, the brand went on to establish itself as a jewellery brand that gradually expanded to watchmaking in 1874. Chopard\u2019s trajectory is slightly different, given that its advent into the jewellery business was rather delayed. The company\u2019s founder, Louis-Ulysse Chopard, was a Swiss\u00a0<\/span><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/en.wikipedia.org\/wiki\/Watchmaker\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #4a6ee0;\">watchmaker<\/span><\/a><\/u><\/span><span style=\"color: #1c1e29;\">\u00a0who established his L.U.C manufacturing company in 1860, in Sonvilier. It was in the 1980s that the company diversified into making sports <a href=\"https:\/\/www.kapoorwatch.com\/watches\/men\" target=\"_blank\" rel=\"noreferrer noopener\">watches for men<\/a> and diamond jewellery for women. In contrast to Chopard, Bvlgari entered the watchmaking space rather late. In 1977, it entered the world of Haute Horlogerie with the launch of the\u00a0BVLGARI <a href=\"https:\/\/www.kapoorwatch.com\/watches\/bvlgari\" target=\"_blank\" rel=\"noreferrer noopener\">BVLGARI\u00a0watch<\/a><\/span><\/span><\/span>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-2.png\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-2.png 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-2-300x133.png 300w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-2-768x341.png 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-2-1024x454.png 1024w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">And of course, who doesn\u2019t know about the Bulgari Serpenti?<\/span><\/span><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-1.png\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-1.png 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-1-300x133.png 300w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-1-768x341.png 768w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/2019\/12\/Internal-image-V-1-1024x454.png 1024w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #1c1e29;\">There are, however, other jewellery brands like Harry Winston, Piaget, and Buccellati that entered into the quintessential watch market years later. This shift can be attributed to the fact that it became common for jewellery brands to make watches too, given that the timepieces were now a statement of fashion and class. However, this was also an attempt to keep up with their competitors who had diversified their products from the get-go.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>One of the rare things the world seems to have in common is the time it shares, and representative of this time, are the watches we wear. However, functionality aside, watches now are more than just time-keeping devices \u2013 they are an indispensable fashion accessory. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[23,17],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bvlgari","category-cartier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How Luxury Jewelry Diversified Into Watchmaking?<\/title>\r\n<meta name=\"description\" content=\"Cartier, Bvlgari, Tiffany &amp; Co., and Chopard, they all dabbled in watchmaking before they rebranded themselves as luxury jewellery companies.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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