{"id":9122,"date":"2024-03-31T11:00:00","date_gmt":"2024-03-31T05:30:00","guid":{"rendered":"https:\/\/www.kapoorwatch.com\/blogs\/?p=9122"},"modified":"2024-04-19T18:14:42","modified_gmt":"2024-04-19T12:44:42","slug":"the-story-of-gerald-genta-the-godfather-of-watchmaking","status":"publish","type":"post","link":"https:\/\/www.kapoorwatch.com\/blogs\/the-story-of-gerald-genta-the-godfather-of-watchmaking\/","title":{"rendered":"The Story of G\u00e9rald Genta: The Godfather of Watchmaking"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>G\u00e9rald Genta \u2013 artist, brand, the Picasso of watchmaking. Being the design mastermind behind industry icons like Royal Oak, Nautilus, Octo, Bulgari Bulgari, and many more, here\u2019s the story of one of horlogerie\u2019s most celebrated watch designers and his most notable contributions.<br><br>\u201cG\u00e9rald\u2019s artistic sensibilities could be applied to any field. If he were born French, he\u2019d be a fashion designer \u2013 If Italian, he\u2019d be designing luxury supercars \u2013 but because he was Swiss, he designed watches.\u201d \u2013 \u00c9velyne Genta, wife of late G\u00e9rald Genta.<\/p>\n\n\n\n<p>The 70s was a busy time for G\u00e9rald Genta. After all, consulting with Audemars Piguet, IWC, Patek Philippe, Cartier, and more, on industry-breaking designs while hop-skipping between Paris and Geneva, demands quite a tedious schedule for one man. But why were Geneva\u2019s timekeeping titans bidding big on a singular freelance watch designer? \u2013 This is the story of how a humble artist from Geneva became the Picasso of watchmaking.<\/p>\n\n\n\n<p>G\u00e9rald Genta was born in Geneva on May 1, 1931, to Swiss-Italian parents and grew up studying jewellery and earning a Swiss federal diploma. Genta was an artist at heart, rarely found without his drawing toolbox. His process began with a compass-drawn circle and spit it down the middle vertically and horizontally with two ruled lines \u2013 just like that, his canvas for creativity was ready. With his work and designs, Genta never aimed to build \u2018big\u2019 brands, but \u2018beautiful\u2019 ones. It was for this reason, that the industry revered G\u00e9rald Genta as a leader, not because of force but for crazy inspiration and innovation. Furthermore, he began his journey during the Quartz crisis, he could give him credit for bringing back the mechanical watch.<\/p>\n\n\n\n<p>His first creation, the \u2018Polerouter\u2019 for Universal Geneve was conceptualized and designed to commemorate the Scandinavian Airlines System\u2019s (SAS) new flight route from Copenhagen to Los Angeles, by way of the North Pole. Genta hence titled the watch the \u2018pole-router\u2019. The design language was fairly simple, but it pulled one interesting mechanical feat out of the hat \u2013 countering magnetism while travelling around the Earth\u2019s pole is critical as it may wreck most timing instruments, so, anti-magnetism was prioritized with this model. The dial boasted a crosshair and chapter ring which featured a coin-like finish for visibility in the dark. Its case measured a modest 34.5 millimetres.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-4-1.webp\" alt=\"One of his prolific uses of the octagon was the Audemars Piguet Royal Oak\" class=\"wp-image-9128\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-4-1.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-1-4-1-768x341.webp 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>Scroll through Genta\u2019s archives, you\u2019ll realise that the Octagon prevailed as a vantage point for his creativity. He believed that the octagon was the perfect circle with just the right number of angles. One of his prolific uses of the octagon was the Audemars Piguet Royal Oak. In 1970, Genta received a call from AP\u2019s Georges Golay, a man with a vision for his company who knew how to perfectly harness Genta\u2019s creative brilliance. Going counter-culture and with the weight of the Quartz crisis, Golay asked Genta to draw him the most expensive sports steel watch in the world \u2013 to be conjured by the next morning. Genta, unphased by the deadline, got to work and presented the Royal Oak. Genta wanted this watch to be waterproof and so he looked to man\u2019s apparatus for deep-sea diving. The brass diving helmet which featured a circular window panel bolted onto the helmet is what inspired the Royal Oak\u2019s design. Putting all of this together, Genta conjured an octagonal bezel with eight screws securing the case and a deep blue dial, reminiscent of the ocean.<\/p>\n\n\n\n<p>Soon after the Royal Oak hit the market, it caught Patek Philippe\u2019s attention \u2013 wanting Genta to recreate that luxe sports watch magic for them too. The challenge Patek faced was that their steel watches were marketed as dress watches which appealed to their customers. Probing into new territory, Genta met with a Patek executive to discuss design. While so, Genta requested the waitress for a napkin and began sketching. In merely five minutes, Genta created the first iteration of the Nautilus \u2013 a model that would go on to dominate the watch market for decades to come. The idea came from a porthole on transatlantic ships with an oblong shape close to Genta\u2019s signature octagonal silhouettes. The title \u2018Nautilus\u2019 was given after a fictional submarine from Jules Verne\u2019s Twenty Thousand Leagues Under the Sea. The Nautilus (ref 5700\/1) was introduced to the world at Basel in 1786 and quickly gained a \u2018jumbo\u2019 badge due to its 42-millimetre form.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-2-2.webp\" alt=\"To date, Genta\u2019s Disney watches stand out in the market and fetch upwards of $5,000 \" class=\"wp-image-9129\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-2-2.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-2-2-2-768x341.webp 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>Entering the 70s, G\u00e9rald Genta had his eponymous brand, striving to create timepieces that challenged the status quo of horology. After the sporty Royal Oak and Nautilus, he desired to venture watchmaking into an even more playful territory \u2013 cartoon characters. After approaching Disney in the 80s, he not only drew Mickey Mouse on his dial but also incorporated a highly unique case, jumping hours and retrograde minutes. To date, Genta\u2019s Disney watches stand out in the market and fetch upwards of $5,000.<\/p>\n\n\n\n<p>During the 90s, Genta was the watch designer to have in your corner. His creative strides were distinctly stunning, refreshing, and complicated in their own right. His magnum opus, after five years of stringent R&D, was the Grand Sonnerie, which he created alongside Pierre-Michel Golay of Franck Muller for his expertise in movements. Comprising 1000-plus parts and a fleet of complications including a Westminister Four-Hammer chime, Perpetual Calendar, and more, it stood as a paean of Genta\u2019s creative evolution. With only 25 making it to production, the Grande Sonnerie slated in at $900,000.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-2-3.webp\" alt=\"Genta\u2019s creative magic also allowed him to reimagine existing industry icons\" class=\"wp-image-9130\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-2-3.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-3-2-3-768x341.webp 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>As a freelance watch designer, G\u00e9rald Genta helped numerous brands develop and launch new models \u2013 while so, Genta\u2019s creative magic also allowed him to reimagine existing industry icons. In the mid-80s, <a href=\"https:\/\/www.kapoorwatch.com\/watches\/cartier\" target=\"_blank\" rel=\"noreferrer noopener\">Cartier<\/a> got a hold of Genta, requesting him to recreate the Pasha. What was a paean of simple elegance and French suave, needed a dose of \u2018sporty luxury\u2019. Genta switched the case for gold and as requested turned it into a circle \u2013 allowing the brand to expand into new avenues. Retaining a few design cues from the original Pasha like the Vendome lugs and signature blue sapphire crown, Genta\u2019s remix turned the model into a success, and to date, Cartier stays true to this iconic design. <a href=\"https:\/\/www.kapoorwatch.com\/watches\/omega\">Omega<\/a><a href=\"https:\/\/www.kapoorwatch.com\/watches\/omega\" target=\"_blank\" rel=\"noreferrer noopener\">\u2019s<\/a> flagship model, the Constellation needed a rework after seeing a slight sales slump in the 50s \u2013 Who\u2019d they call? The one and only, G\u00e9rald Genta. Similarly in the 70s, <a href=\"https:\/\/www.kapoorwatch.com\/watches\/iwc-schaffhausen\" target=\"_blank\" rel=\"noreferrer noopener\">IWC<\/a> needed to retouch their bold-yet-traditional model, the \u2018Ingenieur\u2019 which means \u2018Engineer\u2019. Genta beefed it up to 42 millimetres and swapped out the thick steel case for a much sporty one.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1050\" height=\"466\" src=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-2-2.webp\" alt=\"At the crack of the twenty-first century, the world was introduced to another octagonal Genta wonder - the Bulgari Octo\" class=\"wp-image-9131\" srcset=\"https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-2-2.webp 1050w, https:\/\/www.kapoorwatch.com\/blogs\/wp-content\/uploads\/Internal-4-2-2-768x341.webp 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<p>At the crack of the twenty-first century, Bulgari acquired Genta\u2019s company, acquiring rights to his fleet of never-seen-before designs too. Soon, the world was introduced to another octagonal Genta wonder \u2013 the <a href=\"https:\/\/www.kapoorwatch.com\/watches\/bvlgari\/octo\" target=\"_blank\" rel=\"noreferrer noopener\">Bulgari Octo<\/a><strong>.<\/strong> It boasted a brooding, sharp steel case with brilliant cuts, proving to be the perfect canvas for creativity and mechanical brilliance.<\/p>\n\n\n\n<p>However, this isn\u2019t the first time Bulgari tapped Genta for a horological wonder. The Rome-based jeweller modelled their new eponymous model after an ancient Roman coin. Against its circular, golden bezel, were sharply angled lugs and a dial of simple elegance \u2013 the Bulgari Bulgari seemed more akin to high fashion than horology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>G\u00e9rald Genta \u2013 artist, brand, the Picasso of watchmaking. Being the design mastermind behind industry icons like Royal Oak, Nautilus, Octo, Bulgari Bulgari, and many more, here\u2019s the story of one of horlogerie\u2019s most celebrated watch designers and his most notable contributions. \u201cG\u00e9rald\u2019s artistic sensibilities [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[9,23,17,1],"tags":[598,597,596,599],"class_list":["post-9122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audemars-piguet","category-bvlgari","category-cartier","category-universal","tag-the-godfather-of-luxury-watchmaking","tag-the-godfather-of-watchmaking","tag-the-story-of-gerald-genta-the-godfather-of-watchmaking","tag-watchmaker"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Watchmaking Pioneer | The Story of G\u00e9rald Genta<\/title>\r\n<meta name=\"description\" content=\"A legendary figure in watchmaking history, G\u00e9rald Genta. 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