{"id":9142,"date":"2024-03-29T15:42:33","date_gmt":"2024-03-29T10:12:33","guid":{"rendered":"https:\/\/www.kapoorwatch.com\/blogs\/?p=9142"},"modified":"2024-03-29T17:54:39","modified_gmt":"2024-03-29T12:24:39","slug":"contemporary-guide-to-investing-in-the-soaring-luxury-watch-market","status":"publish","type":"post","link":"https:\/\/www.kapoorwatch.com\/blogs\/contemporary-guide-to-investing-in-the-soaring-luxury-watch-market\/","title":{"rendered":"Contemporary Guide to Investing in the Soaring Luxury Watch Market"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n

Much like the rest of the world, the roaring luxury watch industry was expected to be temporarily silenced by the pandemic\u2019s recession. However, in May \u201820, we witnessed an odd boom in demand for vintage luxury watches \u2013 followed by newly launched sustainable models and then regular catalogues. This spawned a helix arc for the luxury watch world, as Deloitte observes industry exports to be just shy of CHF 25 billion in 2022.<\/p>\n\n\n\n

After the pandemic\u2019s rude awakening that life is fleeting and expendable, luxury watch buyers are now significantly less reluctant to splurge on desired wish-list items. Or perhaps the congregation saved enough dough during WFH season as they cut down their hedonist spending. Either way, the rulebook for spending on luxury watches has evolved in contemporary times \u2013 buyers are younger, investment-driven yet pleasure-bound, equipped with internet libraries, and simply, an I-want-what-I-want approach.
If you\u2019re reading this and starting to relate, you\u2019re probably in the market for a new luxury watch too. To uncomplicate the affair and help you gain a clear sight of your priorities, we\u2019ve penned down a contemporary guide to luxury watch investing.<\/p>\n\n\n\n

What Factors Influence Returns?<\/strong><\/h3>\n\n\n\n

Before we jump into specifics, let\u2019s think macro.<\/p>\n\n\n\n

There are tons of factors that could influence the value\/return value of a timepiece \u2013 most of which can be determined during the research phase itself. To begin, thoroughly examine the timepiece\u2019s condition followed by in-depth research on market reputation and demand. Next comes the rarity of the timepiece and the unique materials it bears. The value of the watch also extends to its accompanying documentation and its maintenance track record. To get an understanding of how past or similar models from the brand perform, check their historical performance on platforms like WatchCharts, Chrono24 and Everywatch. Finally, notable collaborations could also add a smidge of value.<\/p>\n\n\n\n

The Big-League Heroes<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

Historically, Rolex<\/a>, Patek Philippe, and Audemars Piguet have been regarded as the holy trinity of watch collecting. For Rolex, we\u2019d put our money on Daytona, Submariner, or GMT-Master II models \u2013 which command eternally growing value due to their rich heritage and pristine resale track record. On the other hand, for Patek, the luxury sport Nautilus and Aquanaut models are top-tier. Finally, for Audemars, it\u2019s the one-and-only Royal Oak \u2013 their most popular range, including Offshore and Complication models which are bullish in the market.<\/p>\n\n\n\n

But well, getting your hands on new-gen Daytonas or high-complication, ultra-limited edition Pateks is \u2013 to put it simply \u2013 a dream. Interestingly, in recent years, what used to be a trading back-lane has now turned into a thriving global marketplace for pre-loved\/owned timepieces. We\u2019ve seen tons of \u201880s and \u201990 novelties being made more accessible than ever before thanks to this secondary market. That could be an interesting starting point if you\u2019re not keen on joining a waiting list for current-gen models.<\/p>\n\n\n\n

Relics of the Past<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"Relics<\/figure>\n\n\n\n

Scroll through any watch tabloid today, it\u2019s almost impossible to miss revival launches of retro icons. These blasts from the past have turned into icons on arrival, reigniting its vintage charm and allowing new-generation watch collectors to embrace it. Bulgari\u2019s<\/a> new \u2018Bulgari Bulgari\u2019 from the \u201880s is the most recent of this trend, alongside the Tissot<\/a> Sideral (1971) and Rado<\/a> Anatom (1983). Not just models but brands themselves too are rising from the ashes like Daniel Roth and Gerald Genta, who embrace a design language of their own, backed with signature mechanical feats. \u2013 While they\u2019re still in their early revival states with a handful of novelties, I would expect them to pick up pace within the next two\/three years \u2013 making them quite interesting investment nuggets.<\/p>\n\n\n\n

Slices of History<\/strong><\/h3>\n\n\n\n

They say you can\u2019t go wrong with the classics \u2013 and I most certainly concur this applies to watch collecting too. The legacies of certain timepieces are intricately intertwined with the history of mankind, so much so, that if it weren\u2019t for them, history would\u2019ve taken a different turn. To name a few: Omega Speedmaster<\/a>, Breitling Navitimer<\/a>, Sieko Quartz Astron, and Blancpain Fifty Fathoms. Considering their heritage and historical contributions to mankind\u2019s strides, they make for excellent collector\u2019s pieces, commanding great market value. As a watch collector\/investor, I wouldn\u2019t hesitate to place a few bets on them.<\/p>\n\n\n\n

Big Gifts Come in Small Packages Too<\/strong><\/h3>\n\n\n\n

If not for the big-league players and the horlogerie historiques, where else can a watch collector look? Understandably, getting your hands on these big-ticket novelties right from the get-go can be tricky, if not, an irksome wait. So, if you\u2019re ready with your Benjamins, and looking for a safe and sturdy place to stash them \u2013 try upper-mid-tier options. Italian, nautical-hearted Panerai Luminors<\/a> or Radiomirs<\/a>, a slick IWC Big Pilot<\/a> or perhaps a Grand Seiko Heritage model from the Land of The Rising Sun could be interesting options. Of course, when picking your model, do your research and pay attention to details and feature options.<\/p>\n\n\n\n

(Yellow) Gold is the New Black<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"(Yellow)<\/figure>\n\n\n\n

The craze for yellow gold watches<\/a> grew rampantly during the \u201880s and \u201890s \u2013 exuding the suave of a Miami Vice or Puerto Rican drug lord with more money than restrains in life. While this lifestyle aspiration catapulted this trend into the mainstream, its flash soon turned tacky \u2013 turning the masses\u2019 attention to the polar opposite, white-collar-esque stainless steel watches<\/a>. Which too, got boring after a point, heading the industry towards subtler red and platinum tones of gold lustre. From an investment POV, gold\u2019s inherent fungible value is a great hedge in a turbulent and tense market. Brands like Bulgari, Vacheron Constantin, Longines<\/a>, and TAG Heuer<\/a> have recently caught on to the yellow gold rush \u2013 they certainly have my attention in this category.<\/p>\n\n\n\n

Special Chips \u2013 Mechanical Mastery<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"Special<\/figure>\n\n\n\n

Strip down its steel, gold, and precious stones \u2013 watchmaking\u2019s mother tongue is its mechanical poetry.<\/p>\n\n\n\n

Pushing the limits of micro-engineering is horlogerie\u2019s eternal mission. Bulgari, Piaget, and RM go slimmer \u2013 Patek Philippe, Vacheron Constantin and JLC go mechanically extravagant (traditional complications) \u2013 Jacob & Co, Girard Perregaux, and H. Moser & Cie offer a modern take on architectural complexity. While it\u2019s easy to lose yourself down this rabbit hole of complications, let me direct you to the ones more accessible than not. Chronographs and Day\/Date indicators are great entry-level options. Up the ante and you\u2019ll reach the league of World Timers, Perpetual Calendars, and Moonphases. Top-shelf complications will be Tourbillons, Minute Repeaters, and Planetariums.<\/p>\n\n\n\n

The Age of Independent Watchmakers<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

Major-label watch groups like Swatch, Richemont, and LVMH hold major slices of the market with horological offerings governed by corporate quotas, marketing campaigns, and contractual limitations. However, there are a few folks to approach the industry in a more artisanal, unilateral, or \u2018independent\u2019 sense. Simply put, independent watchmakers are those still under first-generation leadership\/ownership, who aren\u2019t backed by billion-dollar funding (yet) but still manage to make quite a splash and offer interesting value propositions. While legacy watchmakers boast multi-century lineages, independent titles like F. P. Journe, MB&F, Franck Muller, and Richard Mille, who come with a mere fraction of the same, go head-on in the market. What distinguishes them, is their purist approach towards watchmaking, striving for artistic value, mechanical excellence, and building counter-culture legacies. Exploring the world of independent watchmakers is certainly a worthy trip in today\u2019s investment market \u2013 think of it as buying IPOs of new-age, pioneering brands, against investing in shares of older, safer brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>Much like the rest of the world, the roaring luxury watch industry was expected to be temporarily silenced by the pandemic\u2019s recession. However, in May \u201820, we witnessed an odd boom in demand for vintage luxury watches \u2013 followed by newly launched sustainable models and […]<\/p>\n","protected":false},"author":10,"featured_media":9148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"two_page_speed":[],"footnotes":""},"categories":[9,23,19,66,45,1,86],"tags":[600,602,601,147],"class_list":["post-9142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audemars-piguet","category-bvlgari","category-omega","category-patek-philippe","category-richard-mille","category-universal","category-vacheron-constantin","tag-contemporary-guide-to-investing-in-the-soaring-luxury-watch-market","tag-investing-in-luxury-watches","tag-luxury-watch-market","tag-luxury-watches-for-men"],"acf":[],"yoast_head":"\r\nInvest in the Luxury Watch Market | A Contemporary Guide<\/title>\r\n<meta name=\"description\" content=\"Learn what factors influence the returns on luxury watches. 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