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Founded by Saint-Imier in Switzerland, TAG Heuer is a Swiss watch manufacturer and distributor. Founded back in the 1860s, TAG Heuer designs their own watches following the classical way and combining it with the latest technology. The name ‘TAG Heuer’ comes from an amalgamation of the initials of “Techniques d’Avant Garde” along with the founder’s last name.
Known for their intricate layouts and designs, TAG Heuer founded the ‘oscillating pinion’ which is being used till this day by major watch manufacturers in their mechanical chronographs. With the focus on achieving equilibrium between fashion and functionality, TAG Heuer watches are made after extensive research about the materials used, so that only the finest leather, rubber, gold or sapphire make it to the owner’s wrist. TAG Heuer watches for men come in a variety of styles, with the utmost importance given to the finish of the watch to produce a timepiece that lasts the owner a lifetime. TAG Heuer watches for ladies also comprises of varied options that the customers can choose from and add to their collection. TAG Heuer prices are competitively placed according to the luxury watch market.
Based in La Chaux-de-Fonds, Switzerland, TAG Heuer manufactures and distributes their watches throughout the world. Till present, TAG Heuer maintains a traditional watchmaking workshop in Cornol, Switzerland and a watchmaking factory in La Chaux-De-Fonds, Switzerland.