When art, aesthetics and science collide, the art of luxury watchmaking is born. Much more than just devices for telling time, luxury watches are created with a lot of research and passion, to stand for something much more – it could be prestige or a sense of identity or just to stand out.
When it comes to style, there’s really no other watch as stylish as the Bvlgari Serpenti. The grace of the strap, the detailing of the dial, the minimal yet oh-so-maximal impact… The Serpenti is a showstopper, and it has been grabbing hearts since it first launched!
The house of Bvlgari was founded by Sotirio Bulgari, a man of Greek heritage living in Rome (talk about that double punch of history and design!). He first started making silverware and decorative items, moving on to make jewellery in 1905. The quality of work and the innovation of design prompted people to fall in love with the style and pizzazz, making Bvlgari a name to content with.
Bvlgari started making snake-inspired bracelets in the mid 1940s.One of the most ancient mythological symbols, the snake represents sensuousness and eternity that was captured in the original designs. Quite soon after that, the design was adapted for watches – one of the most notable proponents of this style was none other than the grande dame of cinema, Elizabeth Taylor, who wore a statement luxury watch on the sets of Cleopatra. The first Serpenti watches had a body of yellow gold, with the head and tail set in sparkling diamonds.
The luxury house paired with Jaeger Le-Coultre and Vacheron Constantin to create time movements for their luxury pieces, adding technical know-how to an already beautiful product. Their famed Tubogasa technique produces the distinctive flexible band that creates that beautiful wrap around effect without any awkward angles standing up.
Moving beyond technique and form, the Bvlgari Serpenti is known to be a piece of haute joallerie, beyond the confines of traditional watch styles. Breathtaking hues, stunning jewels, precious metals have all adorned this luxury watch for women – and the tradition carries forth to this day! Bold, unpredictable and drop-dead gorgeous, that’s the Serpenti for you.
The Serpenti is Bvlgari women’s watch which is loved by all, especially celebrities such as Elizabeth Taylor, Jennifer Lawrence and Julianne Moore. Bvlgari has created a universe around the Serpenti, with a foray into evening bags and continuing with the original Serpenti bracelets. At the 2012 Biennale des Antiquaires in Paris, they created a stunning serpent necklaces featuring 1100 carats of beautiful emeralds, a white gold bracelet with more than 200 rubies coiling around the arm five times and a long necklace covered entirely in diamonds… Now that’s luxury for you!
Today, the Bvlgari Serpenti is loved in India and all around the world. Its latest take on the iconic design is the Head Over Tail design that was debuted at Baselworld in 2015. Designed so that the head rests on the tail, each part of the watch has been handcrafted individually, and the elements have been lacquered by hand. To get the know of Bvlgari Serpenti price, visit Kapoor Watch Company’s stores.
The legacy of the Bvlgari Serpenti is well and truly alive!