Art Basel’s three shows in Basel, Hong Kong and Miami Beach are the premier art shows of their kind, presenting modern and contemporary art with a strong connection to the world of luxury watch brands. A dynamic force in encouraging the role that galleries play in nurturing the careers of their artists, Art Basel regularly grows its platforms to include the latest developments in the world of visual arts.
Audemars Piguet has been one such brand which has regularly promoted art. It maintains an elaborate ‘Audemars Piguet Experience’ page on social media platforms and highlights the art in its history, watches and the people behind the brand.
For the second consecutive year, Maverick artist and designer, Sebastian Errazuriz has designed the brand’s new lounge for Art Basel Hong Kong. “For the lounge, I wanted to create a tree that had meaning and was not like the others. A tree that was unique in its shape and identity.” said Sebastian Errazuriz. Christened ‘Second Nature’, the stunning new design was inspired by Audemars Piguet’s Le Brassushome in the Vallée de Joux, which reminds audiences of the vast and endless forests in the Jura Mountains, representing Audemars Piguet’s deep sense of antiquity and limitless evolution, a statement said.
The Audemars Piguet lounge at Art Basel will continue to showcase an extraordinary assortment of timepieces, including both of brand’s vintage and contemporary watches, curated by their Museum. The 2017 exhibition at the Collectors Lounge will highlight three distinct categories of watchmaking art: complications with Perpetual Calendars, decorations and finishing including the Florentine hammering technique applied on the Royal Oak Frosted Gold, as well as gem-setting savoir-faire, showcased by three incomparable High Jewellery timepieces.