The choice of a timepiece is an expression of one’s lifestyle, status, personality, and most importantly, state of mind. One such new-age brand taking the watch-making world by storm is SEVENFRIDAY. Curiosity draws you to its unusual design language and makes you realise how the appeal of SEVENFRIDAY watches has been propelled into the stratosphere due to its exponentially growing internet presence.
Officially launched in 2012 by Daniel Niederer, the brand embodies an amalgamation of unconventional designs with innovative technology. The name is a modern interpretation of the age-old Latin adage, Carpe diem, which translates into ‘seize the day’. The brand ethos is to ensure that you should live everyday like its a Friday, hence their famous #liveSEVENFRIDAY experience. With the launch of their debut P-Series in 2012, the brand amassed a cult-like following, where owners would share their watches online, especially on Fridays. SEVENFRIDAY has sold more than 76,000 timepieces with an array of creative new collections like the M-Series, S-Series, T-Series, V-Series, Q-Series, W-Series, and the Off-Series.
There is attention to detail in each watch, catering to a lot of new-age people’s preferences. For example, the original P1 range comes with a 47mm case that wears smaller due to its lug-less design despite the size. All the other series offer design elements like multilayered dials featuring avant-garde hands, seconds-indicating discs, and 24-hour displays, along with glimpses of the movement’s balance wheel giving the watches real depth, texture, and greater visual appeal.
The history of the watchmaking industry is fascinating and traces back to 16th century Switzerland. Usually, Swiss watches stand for the best quality, craftsmanship, and luxury. The Japanese watch industry, on the other hand, is a very recent 20th-century phenomenon, where brands follow a practical and functional watchmaking approach. The Japanese brands successfully identified a slot within the affordable luxury category which was yearning for quality. Hence, SEVENFRIDAY watches are popular for a good reason. Despite breaking away from the Swiss norm in terms of design and making use of Japanese-manufactured Miyota movements, these watches have turned even true horophiles into intrigued fans!
The following reasons have helped establish SEVENFRIDAY as a genuine luxury watch brand and in redefining ‘Swiss-made’ watches:
Some purists might mistake the use of Japanese Miyota movements as a drawback, but this decision represents one of SevenFriday’s greatest strengths. In terms of capabilities, these movements are exceptionally good value for a luxury timepiece, and this accessibility alone makes them extremely desirable.
The hefty 47mm curved square cases, the intricately layered dials, the atypical ‘industrial-themed’ discs, and the brilliant selection of vibrant colours mark the eccentric SEVENFRIDAY watches as unique.
SEVENFRIDAY watches are highly practical, robust, and accessible enough to wear in ‘everyday’ situations. Furthermore, as luxury timepieces, they carry substantial credibility, so this functionality doesn’t come at the cost of the brand’s prestige value.
Great care has been taken to make the watches lucrative for watch enthusiasts. Each timepiece comes in distinct packaging and boasts a unique number. These subtle nuances have cemented SEVENFRIDAY’s status among watch collectors.
Feel the #liveSEVENFRIDAY experience with these inimitable watches that surprise and delight in equal measure!