Brand Bible: Omega

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Everything you need to know in less than 10 minutes about Omega

Founded in 1848 by Louis Brandt in La Chaux-de-Fonds, Switzerland, Omega is known for precision, innovation, and adventure. It gained global fame for being NASA’s chosen timekeeper for lunar missions and the official timekeeper of the Olympic Games. The brand’s USP lies in its rich heritage of accuracy, space exploration, and sports timing.

Omega’s design language blends elegance with functionality. Signature elements include the iconic twisted lugs (found in the Speedmaster), clean dials with bold numerals, and their famous Co-Axial escapement movements. Classic and contemporary designs coexist, from the Seamaster’s robust dive watches to the timeless appeal of the De Ville line.

But the house code has made certain creations that are quintessentially Omega, including:

• Speedmaster Professional “Moonwatch” – The first watch on the moon, a legendary chronograph.
• Seamaster Diver 300M – Known for its James Bond association and helium escape valve.
• Constellation – Distinguished by the “Griffes” or claws and integrated bracelet.
• De Ville – Elegant dress watches with sophisticated complications.

But what makes this brand so iconic is all that they have achieved over the years, some highlights are:

Omega watches have been featured in every James Bond film since 1995.

In 1969, Buzz Aldrin wore the Omega Speedmaster during the Apollo 11 moon landing.

Omega has been the official timekeeper of the Olympic Games since 1932.

Omega’s movements, especially the Co-Axial Escapement, revolutionized mechanical watchmaking by reducing friction, enhancing accuracy, and extending service intervals. The brand’s Master Chronometer certification guarantees exceptional precision, even under magnetic fields up to 15,000 gauss. Additional key innovations that set the brand apart:

• Master Chronometer Certification – Pioneering accuracy and anti-magnetic performance.
• First watch on the moon – A feat of engineering and durability.
• Liquidmetal® Technology – For seamless ceramic bezels.

An Omega client appreciates heritage and precision, values adventurous spirit, and seeks timeless elegance. They are explorers, athletes, watch enthusiasts, and lovers of understated luxury, drawn to a brand that has made history in space and on Earth.