Geneva Watch Days 2025: Best New Watches from Bvlgari, TAG Heuer

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Geneva Watch Days, unfolding from September 4 to 7, 2025, transforms the picturesque city of Geneva into a global epicenter for luxury watchmaking. Set against the stunning backdrop of Lake Geneva, this decentralized event spans iconic venues, including luxury hotels, boutiques, and open-air spaces, creating an immersive experience for horology enthusiasts.

Featuring 66 prestigious brands, Geneva Watch Days 2025 showcases a vibrant blend of tradition and innovation under a captivating nautical theme, characterized by sails and striped deck chairs. This theme infuses the event with a fresh, coastal elegance, reflecting the timeless allure of Swiss craftsmanship. The event’s unique format allows brands to present their latest creations in intimate, curated settings, fostering direct engagement between watchmakers and collectors.

From groundbreaking complications to bold aesthetic experiments, Geneva Watch Days 2025 highlights the industry’s evolution, with brands like Bvlgari, TAG Heuer, Breitling and others pushing boundaries through artistic collaborations and technical mastery. These brands, each a cornerstone of luxury watchmaking, unveil exceptional timepieces that embody their unique heritages and innovative spirits. Creations like Bvlgari’s artistic collaborations, TAG Heuer’s motorsport-inspired precision, and Breitling’s timeless elegance exemplify the event’s role as a platform for creativity and precision. Below, we delve into remarkable timepieces from Bvlgari, showcasing their artistry and innovation at Geneva Watch Days.

Dive into the brilliance of Geneva Watch Days 2025 as we explore standout timepieces from iconic brands, blending tradition with cutting-edge design.

Bvlgari Octo Finissimo Lee Ufan x Bulgari

Reference Number: 104132

The Bvlgari Octo Finissimo Lee Ufan x Bulgari, Reference Number 104132, is a 150-piece limited edition unveiled at Geneva Watch Days 2025, born from a collaboration with Korean-born, Japan-based artist Lee Ufan. Its hand-filed titanium case exudes a raw, sculptural aesthetic, inspired by Ufan’s signature style of placing rocks on mirrored surfaces. The mirrored dial, paired with blackened hands and indices, creates a minimalist yet striking visual. Powered by the ultra-thin automatic movement with a micro-rotor, this timepiece offers an amazing power reserve. Bvlgari’s fusion of art and horology shines through, making this watch a collector’s masterpiece that blends philosophical depth with technical precision, embodying the innovative spirit of the event.

Features of Bvlgari Octo Finissimo Lee Ufan x Bulgari, Reference Number 104132:

Case: 40 mm, hand-filed titanium. Water resistance up to 30 meters.
Dial: Mirrored effect, with blackened hands and indices.
Movement: Automatic, BVL 138 calibre, 60-hour power reserve.
Strap: Titanium, hand filed
Functions: Hours, minutes, small seconds.
Limited Edition: 150 pieces

The Bvlgari Octo Finissimo Lee Ufan x Bulgari, Reference Number 104132 price is not available.

Bvlgari Octo Finissimo Tourbillon Marble

Reference Number: 104257

The Bvlgari Octo Finissimo Tourbillon Marble, Reference Number 104257, is a 30-piece limited edition that epitomizes Bvlgari’s mastery of complications. Launched at Geneva Watch Days 2025, its Blu Incanto marble dial and satin-polished platinum case create a striking, elegant aesthetic. The ultra-thin tourbillon movement underscores Bvlgari’s technical prowess, making this timepiece a luxurious highlight of the event. It’s definitely a Bvlgari Geneva Watch Days highlight.

Features of Bvlgari Octo Finissimo Tourbillon Marble, Reference Number 104257:

Case: 40 mm, satin-polished platinum. Water resistance up to 30 meters.
Dial: Blue Blu Incanto marble, with grey hands and indices.
Movement: Manual, BVL 268 calibre, 52-hour power reserve.
Strap: Blue leather.
Functions: Hours, minutes, flying tourbillon.
Limited Edition: 30 pieces

The Bvlgari Octo Finissimo Tourbillon Marble, Reference Number 104257 price is not available.

Bvlgari Bronzo GMT

Reference Number: 104241

Bvlgari also unveiled a new member at Geneva Watch Days 2025, the Bvlgari Bronzo GMT, reference Number 104241. The reference redefines the aluminium collection with a bold material shift to sandblasted bronze. Bringing bronze’s characteristic to life, it develops a unique patina over time, reflecting the wearer’s journey. The matte black dial, accented by rose gold-plated hands, ensures striking legibility. It sports the GMT function, catering to travelers, while the black rubber bezel and strap with bronze links enhance its sporty elegance. Powered by the automatic movement, this timepiece blends Italian flair with Swiss precision, making it a standout at Geneva Watch Days.

Features of Bvlgari Bronzo GMT, Reference Number: 104241:

Case: 40 mm, sandblasted bronze. Water resistance up to 100 meters.
Dial: Matte black
Movement: Automatic, Calibre B192, 50-hour power reserve.
Strap: Black rubber with sandblasted bronze links.
Functions: Hours, minutes, central seconds, GMT, date.

The Bvlgari Bronzo GMT, Reference Number 104241, price is not available.

In addition to the above, the Bvlgari Bronzo Chronograph, Reference Number 104242, has also been launched. The watch showcases a bronze case and a tachymeter scale on its black dial. Powered by an automatic movement, it offers a tri-compax chronograph layout, embodying the same bold material fusion for precision-driven enthusiasts.

TAG Heuer Monaco Flyback Chronograph TH-Carbonspring

Reference Number: CBL5190.FT6313

The TAG Heuer Monaco Flyback Chronograph TH-Carbonspring, Reference Number CBL5190.FT6313, is a cherished TAG Heuer Geneva Watch Days 2025 launch, it embodies TAG Heuer’s motorsport heritage with cutting-edge innovation. This 50-piece limited edition features a black forged carbon case, blending modern aesthetics with the iconic Monaco design. The TH-Carbonspring oscillator, a carbon-based hairspring developed over a decade, ensures anti-magnetism and shock resistance. The black carbon dial with luminous white hands enhances legibility, while the movement offers a lasting power reserve. This timepiece combines TAG Heuer’s legacy of precision with bold, contemporary style, making it a standout among other brands at the event.

Features of TAG Heuer Monaco Flyback Chronograph TH-Carbonspring, Reference Number: CBL5190.FT6313:

Case: 39 mm, black forged carbon. Water resistance up to 100 meters.
Dial: Black carbon, with white luminous hands and markers.
Movement: Automatic, TH20-60 calibre, 80-hour power reserve.
Strap: Black rubber.
Functions: Hours, minutes, seconds, flyback chronograph.
Limited Edition: 50 pieces

The TAG Heuer Monaco Flyback Chronograph TH-Carbonspring, Reference Number CBL5190.FT6313 is priced at INR 43,90,740 approximately.

TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring

Reference Number: CBU5091.FT6305

The TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring, Reference Number CBU5091.FT6305, is a 50-piece limited edition that pushes TAG Heuer’s innovation to new heights at Geneva Watch Days 2025. Its black forged carbon case, paired with a titanium caseback, exudes a sporty yet sophisticated vibe. The TH-Carbonspring oscillator enhances precision, while the black carbon dial with engraved spiral texturing and a flying tourbillon adds visual flair. Powered by the COSC-certified TH20-61 movement, it offers an amazing hour power reserve. This timepiece blends TAG Heuer’s racing legacy with advanced technology, making it a bold highlight..

Features of TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring, Reference Number CBU5091.FT6305:

Case: 44 mm, black forged carbon with titanium caseback. Water resistance up to 100 meters.
Dial: Black carbon with engraved spiral texturing.
Movement: Automatic, TH20-61 calibre, 65-hour power reserve.
Strap: Black rubber with titanium folding clasp.
Functions: Hours, minutes, seconds, chronograph, flying tourbillon.
Limited Edition: 50 pieces

The TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring, Reference Number CBU5091.FT6305 is priced at INR 18,66,064 approximately.

Another TAG Heuer Geneva Watch Days highlight is the TAG Heuer Carrera Astronomer in three breathtaking variations cherishing the brand’s tryst with space explorations.

TAG Heuer Carrera Astronomer

Reference Number: WBX2112.FC6615

The TAG Heuer Carrera Astronomer, Reference Number WBX2112.FC6615, is a 500-piece limited edition unveiled, inspired by the 1962 Friendship 7 mission. Its silver sunray-brushed dial, with grey and silver flanges, features a moonphase disc accented by blue Super-LumiNova® for a celestial glow. The fine-brushed and polished steel case exudes modern sophistication, while the grey leather strap adds a sleek, versatile touch. Powered by the Calibre 7 movement, this timepiece blends TAG Heuer’s space exploration legacy with refined design, making it a captivating highlight of Geneva Watch Days 2025.

The TAG Heuer Carrera Astronomer, Reference Number WBX2112.FC6615 is priced at INR 4,00,200 approximately.

TAG Heuer Carrera Astronomer

Reference Number: WBX2110.BA0044

Another horological marvel born out of TAG Heuer’s association with the historic Friendship 7 mission is the TAG Heuer Carrera Astronomer, Reference Number WBX2110.BA0044, launched at Geneva Watch Days 2025. While it showcases the signature features of the collection, a rotating moonphase disc at 6 o’clock and a silver sunray-brushed dial, the black and silver accents stand out on the stainless steel built. The fine-brushed and polished steel case pairs with a 7-row steel bracelet, offering a robust yet refined aesthetic. The movement ensures precision, blending TAG Heuer’s space heritage with contemporary craftsmanship. This timepiece stands out at Geneva Watch Days 2025 for its seamless fusion of functionality and timeless style.

The TAG Heuer Carrera Astronomer, Reference Number WBX2110.BA0044 is priced at INR 4,20,000 approximately.

TAG Heuer Carrera Astronomer

Reference Number: WBX2111.BD0002

This watch is built in stainless steel with 18k 5N rose gold accents, the blend that provides it an enviable aesthetic character. The TAG Heuer Carrera Astronomer, Reference Number WBX2111.BD0002, is a 500-piece limited edition unveiled at Geneva Watch Days 2025. As a part of the collection the watch is inspired by the legendary 1962 Friendship 7 mission of John Glenn. Being a part of this mission, TAG Heuer became the first Swiss watch to orbit the Earth. Its silver sunray-brushed dial, adorned with 18K 5N rose gold-plated numerals and hands, exudes warmth and luxury. In line with the collection’s design language, all the accents are rose gold-plated. The steel and rose gold bracelet enhances its sophisticated charm. This timepiece blends TAG Heuer’s space legacy with elegant design, making it a standout at Geneva Watch Days.

The TAG Heuer Carrera Astronomer, Reference Number WBX2111.BD0002 is priced at INR 6,38,000 approximately.

Features of TAG Heuer Carrera Astronomer are as follows:

Case: 39 mm, steel, finebrushed. Water resistance up to 100 meters.
Dial: Silver, sunray-brushed.
Movement: Calibre 7 Automatic Moonphase. Power reserve of 50 hours.
Functions: Hours, minutes, seconds.

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Discover Geneva Watch Days 2025: Iconic Brands and New Releases