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If a Hublot boutique is not located in close proximity to your surroundings, fret not, the luxury watch brand has made it easier for its best customers to enjoy the experience via a digital platform. Hublot offers you the same experience remotely as if one were pushing open the door of a boutique, thanks to its Hublot Digital Boutique.
The Swiss watch brand is probably the only one among the established entities that has ditched the conventional, and opted for a radical interpretation of luxury. Whether it is in terms of using cutting-edge futuristic materials, aggressive branding and promotions, and the larger persona of the brand in general. Needless to say that the new Digital Experience is in sync with the brand’s core philosophy of revolutionizing the customer experience.
The new digital platform for Hublot’s flagship Fifth Avenue Boutique has been developed in partnership with independent strategy, creative, and technology agency B-Reel, the new platform allows customers to communicate in real time with Hublot sales managers for a full 360-degree experience without ever having to physically step foot into the boutique.
“For the customer it’s a FaceTime or Skype call, but the experience is so much richer,” says Jesper Kling, managing director of B-Reel. “It’s what we built behind it that is special in this case and its part hardware and part software. What we have is the possibility to demonstrate the products physically in detail live, combined with 3D assets and film and other media and share it directly. We can create an experience around the watches that you are looking for in a very tailored consultation.”
Hublot CEO, Richard Guadalupe speaking at the launch event stated, “Because we consider our customers to be friends and because the acquisition of a Hublot watch is like a journey with different stopovers, we have created a virtual boutique. Our availability and our willingness to be there for our customers is a way of showing them that we care about them as individuals. The relationship of trust that we have developed with them can now start, in a virtual manner, and continue in a real manner, without any constraint on time or place. It is the Hublot experience, the very experience that builds relationships!”
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