Being the cornerstone of the Swiss watchmaking maestro’s legacy, the ‘Art of Fusion’ is something that plays a grand and crucial role. This influence of ary and technology can clearly be seen in the brand’s latest offering, the Hublot Classic Fusion Chronograph Concrete Sand. As the name clearly suggests, the timepiece consists of actual concrete as well as sand.
New Hublot Classic Fusion: A Limited Edition of 100 Pieces
Hublot launched its new watch in collaboration with UAE’s top watch and jewellery retailer, Ahmed Seddiqui & Sons. The release highlights the occasion of the UAE’s golden jubilee. The 45 mm timepiece has a case sculpted from composite concrete and its dial makes use of actual desert sand. The idea was to use materials that are integral to the iconic city’s culture and heritage in a wristwatch.
The result? an absolute banger. The 100-piece limited edition Hublot timepiece features actual sand from the UAE. The case and matching bezel are both cut out from actual concrete. They display immense attention to detail, an element that is always welcome as far as Haute Horlogerie is concerned.
A Collaboration For The Ages
Ricardo Guadalupe, the CEO of Hublot stated that the company is happy to celebrate the United Arab Emirates’ 50th anniversary along with partners Ahmed Seddiqui & Sons. The launch of this special edition Hublot Classic Fusion is the perfect representation of the nation’s ingenuity.