A. Lange & Söhne ~ ah LAHN guh and ZO nuh
The brand is the trademark name of Lange Uhren GmbH, a German luxury watch manufacturer. Originally founded by Ferdinand Adolph Lange in Glashütte, Germany in 1845, the present-day company is a re-registered entity and is in operation since 1990. A. Lange & Söhne watches are precious in the sense that they represent an era of watchmaking that was golden in the truest sense.
It’s pretty obvious that the name of the brand isn’t the most pronunciation friendly one out there. The correct way to pronounce it is ‘ah LAHN guh and ZO nuh’.
Blancpain ~ BLAHNK pan
As the oldest watch brand in the whole world, you might think people would know how to pronounce its name, right? Well, I wish life was so simple. Blancpain is a Swiss luxury watchmaker, headquartered in Paudex/Le Brassus, Switzerland. It was founded by Jehan-Jacques Blancpain in Villeret, Switzerland in 1735.
The correct way to pronounce the name of the brand is ‘BLAHNK pan’.
Breitling ~ BRAI T LING
As a watch afficionado, it is kind of a pet peeve of mine when I hear people mispronounce this particular watch brand. It is none other than Breitling. Call it favoritism, call it bias, Breitling has a special in my heart and I am pretty sure it is true for many others.
The Swiss watch brand Breitling SA is based in Grenchen, Switzerland and was established in 1884 by Léon Breitling in Saint-Imier. The brand is known for its tough as nails aviation as well as dive watches. The correct way to pronounce its name is ‘BRAI T LING’.
Breguet ~ BRI GAY
Breguet is one of the most prestigious watch brands around and there is not an ounce of doubt about it. It’s more of a fact than information. The brand was founded by Abraham-Louis Breguet in Paris in 1775. In the year 1999, Swiss Swatch Group made it its subsidiary. Breguet is headquartered in L’Abbaye, Switzerland.
The very first wristwatch in the world was made by Breguet. That’s how prestigious and historically significant the Swiss watchmaker is. The correct way to pronounce its name is ‘BRI GAY’.
Jaeger-LeCoultre ~ zhey ZHER leh KOOLT
Jaeger-LeCoultre, is a Swiss luxury watch manufacturer that was founded by Antoine LeCoultre in the year 1833. The company has been a fully owned subsidiary of Richemont, a luxury goods conglomerate since 2000.
Jaeger-LeCoultre has been at the centre of many iconic creations as far as Haute Horlogerie is concerned. One of the most notable watches to exist in the business, the Reverso, is a product of Jaeger-LeCoultre. The correct pronunciation of its name is ‘zhey ZHER leh KOOLT’.
Piaget ~ PEE AH JAY
Piaget SA is a Swiss luxury watch manufacturer. The brand was founded in the year 1874 by Georges Piaget in the La Côte-aux-Fées village as a maker of watch movements. Piaget is at the moment a subsidiary of the Swiss luxury goods conglomerate Richemont group. The correct way to pronounce the name of the brand is ‘PEE AH JAY’.
Roger Dubuis ~ roe ZHER do BWEE
Swiss watch manufacturer Roger Dubuis was founded in Geneva, Switzerland. The company was founded by dynamic duo Roger Dubuis and Carlos Dias in 1995. The correct pronunciation of the Roger Dubuis brand’s name is ‘roe ZHER do BWEE’.
Tag Heuer ~ TAG HOI ur
TAG Heuer is an iconic Swiss luxury watch manufacturer whose reputation precedes it. The brand has created some truly symbolic timepieces throughout history such as the Carrera and Monaco. The correct way to pronounce the brand name is ‘TAG HOI ur’.
Vacheron Constantin ~ VASH er ahn kon stan TAN
The accurate pronunciation of the iconic watch brand Vacheron Constantin would be ‘VASH er ahn kon stan TAN’. The ‘n’ in the last syllable is not fully pronounced. Instead, there is a brief nasal ‘ah’.
Montblanc ~ MOHNT BLAHNK
Montblanc is one of the oldest in the luxury goods business and it has earned its position in the industry via unmatched class and quality. The right way to say its name is ‘MOHNT BLAHNK’.