A. Lange & Söhne
The brand is the trademark name of Lange Uhren GmbH, a German luxury watch manufacturer. Originally founded by Ferdinand Adolph Lange in Glashütte, Germany in 1845, the present-day company is a re-registered entity and is in operation since 1990. A. Lange & Söhne watches are precious in the sense that they represent an era of watchmaking that was golden in the truest sense.
It’s pretty obvious that the name of the brand isn’t the most pronunciation friendly one out there. The correct way to pronounce it is ‘ah LAHN guh and ZO nuh’.
A. Lange & Söhne – ah LAHN guh and ZO nuh
As the oldest watch brand in the whole world, you might think people would know how to pronounce its name, right? Well, I wish life was so simple. Blancpain is a Swiss luxury watchmaker, headquartered in Paudex/Le Brassus, Switzerland. It was founded by Jehan-Jacques Blancpain in Villeret, Switzerland in 1735.
The correct way to pronounce the name of the brand is ‘BLAHNK pan’.
Blancpain – BLAHNK pan
As a watch afficionado, it is kind of a pet peeve of mine when I hear people mispronounce this particular watch brand. It is none other than Breitling. Call it favoritism, call it bias, Breitling has a special in my heart and I am pretty sure it is true for many others.
The Swiss watch brand Breitling SA is based in Grenchen, Switzerland and was established in 1884 by Léon Breitling in Saint-Imier. The brand is known for its tough as nails aviation as well as dive watches. The correct way to pronounce its name is ‘BRAI T LING’.
Breitling – BRAI T LING
Breguet is one of the most prestigious watch brands around and there is not an ounce of doubt about it. It’s more of a fact than information. The brand was founded by Abraham-Louis Breguet in Paris in 1775. In the year 1999, Swiss Swatch Group made it its subsidiary. Breguet is headquartered in L’Abbaye, Switzerland.
The very first wristwatch in the world was made by Breguet. That’s how prestigious and historically significant the Swiss watchmaker is. The correct way to pronounce its name is ‘BRI GAY’.
Breguet – BRI GAY
Jaeger-LeCoultre, is a Swiss luxury watch manufacturer that was founded by Antoine LeCoultre in the year 1833. The company has been a fully owned subsidiary of Richemont, a luxury goods conglomerate since 2000.
Jaeger-LeCoultre has been at the centre of many iconic creations as far as Haute Horlogerie is concerned. One of the most notable watches to exist in the business, the Reverso, is a product of Jaeger-LeCoultre. The correct pronunciation of its name is ‘zhey ZHER leh KOOLT’.
Jaeger-LeCoultre – zhey ZHER leh KOOLT
The correct way to pronounce the name of the brand is ‘PEE AH JAY’.
Piaget – PEE AH JAY
The correct pronunciation of this brand’s name is ‘roe ZHER do BWEE’.
Roger Dubuis – roe ZHER do BWEE
The correct way to pronounce the brand name is ‘TAG HOI ur’.
Tag Heuer – TAG HOI ur
The accurate pronunciation of this iconic watch brand name would be ‘VASH er ahn kon stan TAN’. The ‘n’ in the last syllable is not fully pronounced. Instead, there is a brief nasal ‘ah’.
Vacheron Constantin – VASH er ahn kon stan TAN
The right way to say its name is ‘MOHNT BLAHNK’.
Montblanc – MOHNT BLAHNK