In the world of horology, sustainable luxury watches are redefining elegance by prioritizing environmental responsibility. These timepieces are not merely eco-friendly but are crafted to minimize waste and carbon emissions, blending innovation with luxury. From Oris recycled plastic watches to lab grown diamond watches by TAG Heuer and IWC’s vegan watch straps, brands are embracing materials and processes that reduce environmental impact. This blog explores how luxury watchmakers integrate sustainability into their creations, offering discerning buyers a chance to adorn their wrists with purpose. Join us as we delve into a curated list of sustainable luxury watches that marry style, craftsmanship, and ethical production.
Let us explore sustainable watches by top luxury brands:
Lab-Grown Diamonds
Lab-grown diamonds are revolutionizing luxury watches with their ethical and environmental benefits. Unlike mined diamonds, these gems are created in controlled environments using advanced technology, replicating natural diamond formation without ecological harm. The process involves high-pressure, high-temperature (HPHT) or chemical vapor deposition (CVD) methods, producing diamonds with identical physical and chemical properties. They reduce land disruption, water usage, and carbon emissions, making them a sustainable choice. Brands like TAG Heuer leverage lab grown diamond watches to offer dazzling aesthetics with a lower environmental footprint, appealing to eco-conscious luxury enthusiasts.
TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde

Reference Number: WBN2344.FC8335
The TAG Heuer Carrera Date Plasma Diamant D’Avant-Garde reference no. WBN2344.FC8335 is a masterpiece of TAG Heuer Sustainable Luxury Watches, featuring lab-grown diamonds set across its dial. The watch features a logo shield and the crown in yellow lab grown diamond, a feat never achieved before in luxury watches. This watch showcases a white gold case and has a variant in black strap and pink diamond crown and logo shield, another variant of the TAG Heuer Carrera Plasma Diamant D’Avant-Garde is the TAG Heuer Carrera Tourbillon Nanograph Plasma Diamant D’Avant-Garde, a tourbillon showcasing lab-grown diamonds across dial, bezel, case, crown and bracelet.
The diamonds, created using the advanced technology, enhance its visual appeal while ensuring ethical sourcing. This timepiece stands out for its fusion of sustainability and precision, catering to those who value style and environmental responsibility.
Features of TAG Heuer Carrera Date Plasma Diamant D’Avant-Garde reference no. WBN2344.FC8335:
- Case: 36mm, white gold polished. 50m water resistance
- Dial: Polycrystalline diamonds, lab-grown diamond markers
- Movement: Automatic, 50 hours power reserve
- Functions: Hours, minutes, seconds, date
- Bracelet: White leather strap
The TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde reference no. WBN2344.FC8335 price is available on request.
Recycled Plastic Dial
Recycled plastic dials are a bold step toward sustainability, transforming ocean-bound plastics into stunning watch components. By repurposing materials that would otherwise pollute, brands like Oris create dials with unique textures and colors, reducing waste and promoting circular economies. The process involves collecting, cleaning, and processing plastics into durable dials, maintaining luxury aesthetics. This Oris recycled plastic watch not only highlights environmental commitment but also offers collectors distinctive designs, making sustainability a centerpiece of horological innovation.
Oris Aquis Date

Reference Number: 01 733 7766 4150-Set
The Oris Aquis Date reference number 01 733 7766 4150-Set exemplifies Oris Sustainable Luxury Watches with its dial crafted from recycled ocean plastics. The dial made of recycled plastics assumes a vibrant colorful appeal. This dive watch combines robust functionality with environmental advocacy, appealing to eco-conscious divers. Its ecologically conscious ethics ethos and striking design make it a standout in the luxury watch market.
Features of Oris Aquis Date reference number 01 733 7766 4150-Set:
- Case: 41.50 mm, multi-piece stainless steel case, ceramic minutes scale top ring, 300m water resistance
- Dial: Multicoloured, recycled plastic with luminous hour markers
- Movement: Automatic winding, 41 hour power reserve
- Functions: Centre hands for hours, minutes and seconds, date window, instantaneous date, date corrector, fine timing device and stop-second
- Bracelet: Stainless steel
The Oris Aquis Date reference number 01 733 7766 4150-Set is priced at INR 2,10,000 approximately.
eSteel
eSteel, a recycled stainless steel alloy, is a game-changer for sustainable watchmaking. Produced with lower carbon emissions, eSteel offers the durability and polish of traditional steel while reducing environmental impact. Panerai’s use of eSteel in cases and dials showcases a commitment to Panerai Sustainable Luxury Watches, blending rugged elegance with eco-conscious innovation. This material supports a circular economy, making it ideal for luxury timepieces that prioritize both style and sustainability.
Panerai Submersible QuarantaQuattro Blu Profondo

Reference Number: PAM01289
The Panerai Submersible QuarantaQuattro Blu Profondo reference number PAM01289 is a testament to Panerai Sustainable Luxury Watches. Its eSteel case and dial, made from recycled steel, offer a sleek, sustainable alternative to traditional materials. The collection sports 2 variations; Submersible QuarantaQuattro Grigio Roccia with anthracite dial and grey strap, and Submersible QuarantaQuattro Verde Smeraldo featuring green dial and strap. Designed for divers, this watch combines eco-innovation with Panerai’s iconic bold aesthetic, making it a favorite among sustainable luxury watch enthusiasts.
Features of Panerai Submersible QuarantaQuattro Blu Profondo reference number PAM01289:
- Case: 44mm, brushed eSteel, 300m water resistance
- Dial: Blue polished gradient with luminous hour markers and dots. Date at 3 o’clock, small seconds at 9 o’clock
- Movement: Automatic mechanical, 3 days power reserve
- Functions: Hours, minutes, small seconds, calendar aperture
- Bracelet: Blue textile
The Submersible QuarantaQuattro eSteel Blu Profondo PAM01289 is priced at INR 10,67,100 approximately.
Vegan Strap
A vegan watch strap replaces traditional leather with innovative, plant-based, or recycled materials, offering cruelty-free luxury. IWC’s paper-based straps, made from cellulose, provide a sustainable alternative with a leather-like texture. These straps reduce environmental impact by minimizing resource-intensive tanning processes. Lightweight and durable, they enhance comfort. IWC Sustainable Luxury Watches appeal to ethically minded collectors who seek style without compromise.
IWC Portugieser Automatic 40

Reference Number: IW358304
The IWC Portugieser Automatic 40 reference number IW358304 is among the ethical IWC Sustainable Luxury Watches with its innovative vegan watch strap made from cellulose. Available in clean aesthetics, the beautiful classic watch with the vegan strap offers a sophisticated, eco-friendly alternative to leather. This Portugieser watch combines a clean, bold dial with precise engineering, making it a versatile choice for sustainability-focused watch lovers.
Features of IWC Portugieser Automatic 40 reference number IW358304:
- Case: 40.4 mm, stainless steel, 30m water resistance
- Dial: Silver plated
- Movement: IWC-manufactured automatic, 60 hours power reserve
- Functions: Hours, minutes, hacking seconds
- Bracelet: TimberTex strap
The IWC Portugieser Automatic 40 reference number IW358304 is priced at INR 6,90,100 approximately.
Luminor Due Re-Nylon
The Luminor Due Prada Re-Nylon, a collaboration between Panerai and Prada, blends Italian craftsmanship with modern sustainability. This sleek, lightweight timepiece embodies urban elegance, featuring straps made from Prada’s innovative Re-Nylon, a regenerated fabric crafted from ECONYL®—100% recycled nylon sourced equally from pre- and post-consumer waste, including fishing nets and industrial scraps. The partnership merges Panerai’s precision horology with Prada’s iconic nylon heritage, reimagined for contemporary luxury. The Luminor Due’s refined design and eco-conscious Re-Nylon strap create a stylish, functional accessory that honors both brands’ legacies while championing environmental responsibility, appealing to those who value sophistication and sustainability.
Panerai Luminor Due Prada Re-Nylon

Reference Number: PAM01429
The Panerai Luminor Due Prada Re-Nylon reference number PAM01429 is a pinnacle of Panerai Sustainable Luxury Watches, featuring a Re-Nylon strap crafted from recycled materials. Available with a polished steel case and blue dial it offers a modern, sustainable twist on Panerai’s classic design. This timepiece blends lightweight comfort with eco-conscious craftsmanship, ideal for urban sophisticates. This collection offers 5 variations with varied dial colours from blue, anthracite, and white to burgundy, and material combinations.
Features of Panerai Luminor Due Prada Re-Nylon reference number PAM01429:
- Case: 42mm polished steel, 50m water resistance
- Dial: Blue sun-brushed with luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock
- Movement: Automatic mechanical, 3 days power reserve
- Functions: Hours, minutes, small seconds, calendar aperture
- Bracelet: Prada Re-Nylon blue
The Panerai Luminor Due Prada Re-Nylon reference number PAM01429 is priced at INR 6,20,000 approximately.
Ethical Gold
Ethical gold, sourced responsibly to minimize environmental and social harm, is a cornerstone of sustainable luxury. Chopard’s commitment to 100% ethical gold ensures traceability and fair labor practices. By using recycled or responsibly mined gold, Chopard reduces deforestation and pollution, making their Chopard Sustainable Luxury Watches and jewellery a beacon of ethical craftsmanship for conscientious collectors.
Chopard L.U.C Strike One

Reference Number: 161949-5001
The Chopard L.U.C Strike One reference number 161949-5001 is a pinnacle of Chopard Sustainable Luxury Watches, blending ethical craftsmanship with innovative design. This brilliant timepiece, crafted from 18k ethical rose gold, features a unique sapphire gong that chimes each hour, a patented Chopard innovation. Its chronometer-certified movement and Poinçon de Genève hallmark ensure precision and quality. One of the finest Chopard Sustainable Luxury Watches, it exudes timeless sophistication while upholding Chopard’s commitment to responsible sourcing. This limited edition watch comes with a variant in ethical white gold, it appeals to eco-conscious collectors seeking elegance and innovation.
Features of Chopard L.U.C Strike One reference number 161949-5001:
- Case: 40mm 18k ethical rose gold
- Dial: Gold with a gray color obtained by galvanic treatment – central hand -crafted guilloché finish, honeycomb design
- Movement: Self-winding mechanical movement, 65 hours power reserve
- Functions: Small seconds, hours and minutes, hourly strikes
- Bracelet: Grey leather strap
- Limited Edition: 25 pieces
The Chopard L.U.C Strike One reference number 161949-5001 price is available on request.
Kapoor Watch Company
Discover a wide range of luxury timepieces at Kapoor Watch Company, where one gets authentic pieces from an array of luxury brands like IWC, Chopard, Panerai or TAG Heuer. Whether you are looking for lab grown diamond watches, the Oris recycled plastic watch or a piece with a vegan watch strap. Visit Kapoor Watch Co. website to find the latest premium watches or visit Kapoor Watch Co. Stores for a personalized experience, our team is ready to help you find the right watch for your style and needs.
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