Luxury brands everywhere are riding on the fame of South Korean stars, and watchmakers are no exception to this trend.
Prominent affluence watch brands are eager to establish significant collaborations with renowned Korean celebrities. Noteworthy names like Omega, Cartier, and TAG Heuer lead the way in these partnerships. Here, we delve into the substantial and impactful alliances between Korean luminaries and these esteemed luxury watch brands.
Growing Popularity of K-pop, Kdrama, and Korean Movies
The growing popularity of K-pop, K-drama, and Korean movies has propelled figures like Min Yoongi, Jisoo, Lisa, Han So-hee, and Cha Eun-woo to positions of eminence. They have firmly established themselves as notable figures within K-pop and K-drama. Their exceptional prominence has garnered the attention and endorsements of revered splendor watch brands, solidifying their status as distinguished dignitaries. These renowned individuals have been observed tastefully promoting and adorning their exquisite timepieces, captivating audiences across various digital platforms, with Instagram notably serving as a prominent channel for their engagement.
The Korean wave remains an unremitting force with no indications of diminishing. Amidst the global dominance of K-drama stars and K-pop idols, luxury watch brands are keenly attuned, striving to secure endorsement agreements with the industry’s foremost luminaries. Merely a few months into 2023, a cascade of fresh endorsement collaborations has unfurled. From BLACKPINK’s Jisoo for Cartier to Wi Ha-joon for TAG Heuer, this trend extends far and wide.
Top Watch Brands That Are Loved by Korean Celebrities
Exquisite craftsmanship and timeless elegance have always been at the forefront of magnificence watch brands, capturing the attention and admiration of discerning individuals around the globe. Within the vibrant world of South Korean entertainment, a dynamic fusion of K-pop and K-drama, these brands have found compelling resonance. From the stages of global concerts to the screens of blockbuster dramas, Korean celebrities have become enthusiastic ambassadors for these horological marvels. In this exploration, we reveal the watch brands that have garnered profound appreciation from some of South Korea’s most illustrious personalities, further accentuating the seamless union of impeccable expertise and celebrity influence.
Cartier Tank Americaine Worn by BTS’s Jimin
This horological masterpiece found its way onto the wrist of none other than BTS’s Jimin, adding a touch of refined decadence to his already captivating persona. The Cartier Tank Americaine is not merely a watch; it’s a statement of refined taste and a nod to the enduring legacy of Cartier’s design acumen. Its distinct elongated case and harmonious fusion of sleek lines and curves create a captivating silhouette that marries modern aesthetics with classic charm.
As Jimin, with his charismatic presence and trendsetting influence, chose to adorn his wrist with the Cartier Tank Americaine, he reaffirmed its position as a symbol of tasteful opulence. The watch’s luxurious blend of 18-karat gold or stainless steel, combined with its exquisite detailing such as the octagonal crown set with a synthetic blue spinel, blued-steel sword-shaped hands, silvered dial, strap in a shiny navy blue leather, and a 14 mm adjustable folding buckle, reflect the prime of the watchmaking artistry Cartier is renowned for. Just as BTS’s music transcends boundaries, the Cartier Tank Americaine transcends time, uniting a rich history of craftsmanship with a contemporary sense of style.
Bvlgari Worn by Lisa of BLACKPINK
BLACKPINK’s Lisa has cultivated a compelling coalition with Bvlgari, dating back to 2020 when she assumed the esteemed ambassador role for the distinguished regal brand. In a spellbinding collaboration that unfolded in January, she joined the brand to conceive a limited-edition timepiece. This exquisite watch became integral to the renowned “Bvlgari Bvlgari” collection. As an ambassador for Bvlgari, Lisa elegantly adorns the 36mm Allegra watch from the distinguished luxury fashion house. Meticulously crafted from 18-karat white gold, this horological gem is a symphony of gemstones. The bezel is adorned with a resplendent array of diamonds, citrines, amethysts, topazes, and rhodolites. Diamonds also grace the dial as hour markers atop a mother-of-pearl canvas. In each facet, Lisa epitomizes the fusion of beauty, complexity, and richness that defines Bvlgari and herself.
Hublot by Cha Eun-woo
Renowned for his impeccable style, Cha Eun-woo continues to set fashion trends with each of his fashion ensembles. He effortlessly radiates an air of effortless sophistication in all his looks. Whether pairing a sleek leather jacket with an elegant handbag or artful accessorizing with rings on every finger, Cha Eun-woo’s style choices consistently garner admiration.
This captivating visual showcases Cha Eun-woo proudly wearing Hublot’s 45mm Classic Aerofusion King Gold chronograph. The watch’s design combines satin-finished and polished 18-karat rose gold, resulting in a striking timepiece. Beneath the exquisite exterior lies the HUB1155, an automatic skeleton chronograph movement boasting an impressive 42-hour power reserve. As Cha Eun-woo seamlessly merges his unique style with the everlasting elegance of Hublot, a truly congruent blend of extravagance and aesthetics materializes.
Audemars Piguet by BTS’ Suga
Suga, celebrated as a musical genius within BTS, discovers an artistic parallel in the exquisite refinement of Audemars Piguet. This unique alliance between the maestro and the revered watchmaker signifies an integrated convergence of creative vision and impeccable artisanship. This resonance is beautifully exemplified as Suga confidently adorns an Audemars Piguet timepiece, a symbol that elegantly outlines his embrace of abiding refinement. This collaboration extends beyond a mere partnership; it represents a fascinating interplay between creative expression and horological mastery, eloquently depicting Suga’s artistic journey and Audemars Piguet’s enduring legacy of excellence.
Korean Celebrities That Are Ambassadors of Big Watch Brands
Luxury watches for women and men and South Korean entertainment have witnessed a remarkable confluence as prominent Korean celebrities take center stage as ambassadors for prestigious watch brands. As K-pop and K-drama continue to intrigue audiences worldwide, the association between these venerated figures and renowned watchmakers underscores an enchanting blend of aesthetics, sumptuousness, and star power. Let’s delve into the notable Korean celebrities who have become the faces of big watch brands, shaping the mesmerizing interplay between horology and celebrity culture.
Wi Ha-joon for TAG Heuer
A radiant luminary showcasing our latest horological marvels: the TAG Heuer Connected 45mm Bright Black Edition and the TAG Heuer Connected 42mm Golden Bright Edition. The Bright Black Edition is an exquisite fusion of power and complexity, enclosed within a black sandblasted titanium grade 2 casing designed to command attention. Its ceramic bezel, meticulously adorned with golden lacquer and PVD, introduces a touch of opulence that harmonizes coherently with the wearer’s aura.
Wi Ha Jun also embraces the elegance of the TAG Heuer 42mm Golden Bright Edition. Encased in a rose golden PVD steel frame with alternating finishes, this timepiece oozes immutable refinement. Its charm is further enhanced by the leather strap, featuring a black and red lining that adds to its tempting appeal. Shielded by sapphire glass, the intricate dial encompasses both durability and transparency. With a diameter of 42mm, the dial effortlessly captures its universal attractiveness. Not surprisingly, the timepiece finds a natural place on Wi Ha Jun’s wrist, serving as a testament to the flawless integration of style and functionality.
Gong Hyo-jin for Piaget
Gong Hyo-jin graces the role of Piaget’s esteemed brand ambassador, signifying the essence that luxury watches and jewelry reflect. Poised and elegant, she captures the multifaceted spirit that defines the Piaget woman. This embodiment goes beyond aesthetics, radiating qualities of independence and confidence. Her ability to share joy and her relentless commitment to self-improvement resonate with the ethos of a Piaget woman. Humbled by her achievements and dedication to giving back, Gong Hyo-jin effortlessly represents the multifaceted qualities that define the brand and the women they celebrate.
BLACKPINK’s Jisoo for Cartier
BLACKPINK’s Jisoo radiates as Cartier’s luminous face, personifying the essence of our brand’s enduring elegance. The fervent dedication exhibited by K-pop enthusiasts is unequivocal, marked by an uncompromising commitment to remaining attuned to every evolution within the K-pop world. This community possesses an unparalleled ability to transform breaking news into viral sensations instantaneously. In this dynamic landscape, the newest luminary capturing global attention and reigning supreme across social media is BLACKPINK’s Jisoo. Her influence and resonance underscore the remarkable impact of K-pop’s cultural phenomenon, aligning perfectly with Cartier’s legacy of grandeur.
Han So-hee for Omega
Ascending to the respected role of Omega ambassador in May of this year, Han manifests the extraordinary qualities synonymous with Omega timepieces. Her role transcends mere representation, as she takes on a pivotal position within the brand’s captivating My Choice campaign. Han’s connection with Omega surpasses conventional endorsement; it perfectly resonates with her identity and values. In her own words, “For me, Omega offers the perfect fit for any woman.” This embodiment of alignment highlights the brand’s dedication to embracing diversity, elegance, and the unique essence of individuals.
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Iconic Timekeeping, Iconic Artists:
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Discover the Rhythm of Kapoor Watch Co.:
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- What Are the Preferred Watch Brands of BTS?
BTS, the global sensation, has a penchant for exquisite timepieces. While their preferences may vary, some notable watch brands they favor include Cartier, Audemars Piguet, and Patek Philippe. These choices reflect their affinity for high-end and fine craftsmanship.
- Which Brand Does BLACKPINK Embrace for Watches?
BLACKPINK, the iconic K-Pop group, has embraced Bvlgari as their chosen brand for watches. Notably, BLACKPINK’s Lisa has taken on the ambassador role for Bvlgari, further highlighting their connection to the brand’s opulence and refinement.
- How Can I Acquire These Watches in India?
You can explore Kapoor Watch Co., an esteemed and exclusive watch retailer in India, to acquire the watches adored by BTS, BLACKPINK, and an array of other exquisite timepieces. We offer a curated selection of watches catering to diverse preferences and aspirations, ensuring you can find the timepiece that resonates with you. Visit our stores or explore our online platform to explore the world of luxury watches for men and women.