In the world of Swiss watchmaking, few moments capture the spirit of modern elegance quite like a new partnership that feels genuinely aligned. Baume & Mercier has welcomed Indian actress Janhvi Kapoor as Friend of the Maison, a collaboration that arrives alongside the debut of the Joia de Baume & Mercier collection. This partnership highlights a shared vision of contemporary femininity, authenticity, and the quiet power of personal style.
For those drawn to Janhvi Kapoor luxury watches and the refined language of Baume & Mercier, the announcement marks more than a celebrity association. It signals the Maison’s continued commitment to creating timepieces that accompany life’s meaningful moments with grace and individuality.
Baume & Mercier’s Friend of the Maison
Baume & Mercier’s Friend of the Maison title reflects a close, value-driven relationship rather than a conventional endorsement. The role is reserved for personalities who naturally embody the brand’s founding principles: natural elegance, balance, and a deeply personal approach to style. Friends of the Maison help express the Maison’s vision of watchmaking as a companion to authentic living, connecting the brand with new generations while honouring its nearly two-century old heritage.
Janhvi Kapoor joins this circle as someone whose authenticity, emotional depth, and distinctive sense of style resonate with Baume & Mercier’s philosophy.
Janhvi Kapoor: A Partnership Rooted in Contemporary Femininity and Authenticity
Indian actress Janhvi Kapoor was born into one of Hindi cinema’s most celebrated families as the daughter of legendary actress Sridevi and producer Boney Kapoor. She made her acting debut in 2018 with the romantic drama Dhadak, which marked a successful entry into Bollywood. Since then, she has taken on a range of challenging roles in films such as Gunjan Saxena: The Kargil Girl, Mili, Bawaal, Mr. & Mrs. Mahi, and Ulajh, steadily establishing herself as one of the most versatile young talents of her generation.
Recognised for her intensity, emotional depth and distinctive screen presence, Janhvi has also developed a strong voice in fashion and contemporary culture. It is this blend of authenticity, modernity and unforced elegance that makes her a natural fit as Baume & Mercier’s Friend of the Maison.
Baume & Mercier CEO Michael Guenoun captured the alignment clearly: “Janhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today’s women. We are delighted to welcome her to the Maison.”
Janhvi Kapoor shared her immediate connection to both the role and the collection in a statement that captures the spirit of the partnership:
“I am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression, and Joia beautifully captures the idea of celebrating every moment while staying true to who you are. ”
Her words reflect a thoughtful approach to luxury watches; not merely as accessories, but as extensions of personal identity and companions to life’s meaningful moments.
Watches & Wonders 2026: “A Moment of Celebration with Baume & Mercier”
The appointment of Janhvi Kapoor as Baume & Mercier Friend of the Maison was announced in mid-April 2026 and celebrated during Watches & Wonders 2026 in Geneva. On 15 April 2026, Baume & Mercier hosted an exclusive evening titled “A Moment of Celebration with Baume & Mercier” at La Réserve Genève, set against the backdrop of Lake Geneva.
The gathering brought together Friends of the Maison and international guests, including Janhvi Kapoor, Mariasole Pollio, Deema Al Asadi, Ola Farahat, Carla Ginola, Giulia Arena, and Simone Bredariol. The evening marked both the formal welcome of the new Friends of the Maison and the presentation of the Joia de Baume & Mercier collection to a discerning global audience, an occasion that further elevated interest in the Janhvi Kapoor luxury watches. It was a defining moment for the newly appointed Baume & Mercier Friend of the Maison, Janhvi Kapoor, who represented the brand’s contemporary vision on an international stage.
Janhvi attended the event and was photographed wearing a striking piece from the new collection, underscoring her role as the face of this new chapter.
Introducing the Joia de Baume & Mercier Collection
Launched in conjunction with the partnership, the Joia de Baume & Mercier collection has quickly become a focal point for those following Janhvi Kapoor luxury watches. Its graceful 28 mm silhouette brings the spirit of a precious jewel to the wrist, offering a chic and contemporary expression of femininity. With elevated finishes and a distinctive character, the Joia de Baume & Mercier collection stands apart as a refined companion that transitions seamlessly from relaxed moments to sophisticated occasions, perfectly aligning with the values that define the Baume & Mercier Friend of the Maison role.
Inspired by women who possess a natural sense of style and a taste for timeless classics, Joia captures the spirit of freedom, culture, and subtle irreverence. Its contemporary allure resonates with those who value authenticity and intuitive elegance.
A Diamond-set Statement on the Wrist: Baume & Mercier Joia
At the La Réserve Genève evening as Baume & Mercier Friend of the Maison, Janhvi Kapoor wore the Joia de Baume & Mercier 10850, the diamond-set highlight of the new collection.
This refined jewellery watch from the Joia de Baume & Mercier collection presents a graceful, lug-free silhouette that sits on the wrist like a precious jewel. The polished stainless steel case is elevated by a diamond-set case featuring 40 diamonds, while a black agate crowns the domed winding crown. The silvery dial with a distinctive criss-cross satin finish showcases the roman numerals and black leaf hands which completes its understated yet radiant look. Powered by a reliable quartz movement, the timepiece offers both everyday wear and a touch of modern glamour that perfectly complements Janhvi Kapoor’s luxury watches and enhances her sophisticated presence at the Geneva celebration.
Let’s look at the feature of the Joia de Baume & Mercier 10850, Reference Number 10850:
- Case: 28 mm, polished steel. Water resistance up to 50 metres.
- Dial: Silvery, Sans, Satiné croisé.
- Movement: Quartz.
- Strap: Polished steel texture.
- Functions: Hours, minutes.
The Joia de Baume & Mercier 10850 is priced at INR 4,52,557 approximately.
Janhvi Kapoor and the Growing Appeal of Baume & Mercier in the Indian Market
India represents an increasingly important market for accessible luxury watches. By appointing Janhvi Kapoor as Friend of the Maison Baume & Mercier, the brand gains a culturally resonant voice who connects with a young, style-conscious audience that values authenticity over pure status signalling, especially among those following Janhvi Kapoor luxury watches.
The partnership strengthens the brand’s visibility in India at a pivotal moment: The launch of a dedicated women’s jewellery-watch collection that speaks to contemporary Indian women seeking pieces that feel both refined and wearable. Combined with the Maison’s ongoing retail development and product strategy focused on the women’s segment, the association positions Baume & Mercier to deepen its presence and build lasting emotional connections with a new generation of collectors and enthusiasts in India, further reinforced by Janhvi’s role as Baume & Mercier Friend of the Maison.
Kapoor Watch Company
At Kapoor Watch Co., we celebrate the art of fine watchmaking through a carefully curated selection of the world’s most prestigious luxury brands, including Longines, Omega, Chopard, Bulgari, Franck Muller and others. Every timepiece embodies a legacy of precision, innovation and exceptional craftsmanship. More than a retailer, Kapoor Watch Co. is a destination for enthusiasts who value timeless design and true horological excellence.
Visit Kapoor Watch Co. website and experience the art of timeless elegance and luxury craftsmanship, firsthand.
Frequently Asked Questions
When did Janhvi Kapoor become Baume & Mercier’s Friend of the Maison?
Janhvi Kapoor was announced as Friend of the Maison in April 2026, coinciding with Watches & Wonders 2026 and the launch of the Joia de Baume & Mercier collection.
What does Friend of the Maison mean for Baume & Mercier?
Friend of the Maison is a value-aligned role for personalities who embody the brand’s principles of natural elegance, balance, authenticity, and a personal approach to style, like Janhvi Kapoor whose authenticity and contemporary presence align seamlessly with the Maison’s vision.
Which Baume & Mercier watch does Janhvi Kapoor wear?
At the Geneva launch event, Janhvi Kapoor wore the Joia de Baume & Mercier 10850 (Reference 10850), the diamond-set model from the Joia de Baume & Mercier collection. This set model has since become one of the most talked-about pieces among Janhvi Kapoor luxury watches.
What is the Baume & Mercier Joia collection?
The Baume & Mercier Joia collection is a celebration of elegance with a twist, designed for the modern woman who blends refinement with fierce independence. Featuring a graceful 28 mm silhouette that sits on the wrist like a precious jewel, it offers a chic, contemporary expression of femininity that transitions effortlessly from everyday moments to sophisticated occasions, a vision that also inspired the appointment of the Baume & Mercier Friend of the Maison.
Did Janhvi Kapoor attend Watches & Wonders 2026 with Baume & Mercier?
Yes. She attended Watches & Wonders 2026 in Geneva and the exclusive Baume & Mercier evening at La Réserve Genève on 15 April 2026.
Why did Baume & Mercier choose Janhvi Kapoor as Friend of the Maison?
Baume & Mercier chose Indian actress Janhvi Kapoor as Friend of the Maison in April 2026 because she embodies modern femininity and authenticity, helping the brand strengthen its presence in India’s luxury watch market while supporting the launch of the Joia de Baume & Mercier collection.
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