Crazy Hours come to life — Franck Muller’s Symphony of Time

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A New Chapter in Northern India
New Delhi awakens to the rhythm of precision and artistry.

Franck Muller has long been known to twist the meaning of time to their interesting understanding of how it can be measured so when it came to encapsulating it in a store setting, the only way was to go all out, one corner at a time.

It begins with a quiet hum—the resonance of craftsmanship perfected over decades. As you step into the freshly inaugurated Franck Muller boutique at DLF Emporio, Vasant Kunj, time itself seems to bend and play, echoing the brand’s audacious spirit through the black Crazy Hour wall, the cushions and so much more. Aqua-toned watch towers gleam overhead, their symmetry reflecting the meticulous geometry of Franck Muller’s world. This isn’t just a store; it’s a sanctuary for those who understand that a watch is more than an accessory—it’s a legacy.

The boutique’s design, true to the brand’s philosophy, draws visitors into an immersive journey through horological artistry. Each display, every detail, reflects Franck Muller’s avant-garde details, with the iconic Crazy Hours installation daring visitors to rethink conventional timekeeping. Plush seating areas invite you to linger, to touch, and to dream, surrounded by masterpieces from the Vanguard to the Master Square collections.

But this boutique is more than an architectural marvel. It’s a milestone, marking Franck Muller’s first presence in Northern India—a testament to both the brand’s global journey and its deepening bond with Indian connoisseurs. From its early days in 1995, when Kapoor Watch Company first brought Franck Muller to India, to this momentous opening, the brand has woven itself into the fabric of India’s evolving luxury market.

For Pratiek Kapoor, Director of Kapoor Watch Company, this isn’t just a store launch; it’s a celebration of a nearly three-decade-long partnership. “This boutique is an ode to the new-age luxury watch buyer and the ever-expanding Indian market. It’s vibrant, bold, and reflects the evolution of our relationship with Franck Muller,” he shares.

As the ribbon fell away, Yuvraj Singh, legendary cricketer, along with Erol Baliyan, Managing Director of Franck Muller Middle East, Africa, and India, stood among collectors and enthusiasts—each drawn by a shared passion. “This boutique is not just a store; it’s a destination,” Baliyan declared, capturing the excitement that buzzed through the crowd.

This Franck Muller boutique isn’t merely about watches—it’s about stories waiting to unfold. Stories of innovation, of heritage, and of time reimagined. As New Delhi welcomes this symphony of time, one thing is certain: the city’s luxury landscape will never be the same again.