“Show me don’t tell me”- the tagline of SevenFriday, a luxury wristwatch making brand, is all about being emotional instead of rational, showing action instead of words, and portraying creativity instead of unquestioned standards. Dan Niederer, the founder of SevenFriday, believes that the brand is aimed at challenging the norms and creating alternatives and is proudly built on the foundation of taking the leap of faith, which is showcased in the brand’s collection of extraordinary and versatile watches.
SevenFriday is more than just a timepiece, it is a life attitude, created for people, who live everyday like its Friday. In its quest to do something unique and quirky, the affordable luxury brand pushes and challenges the industrial standards and norms and comes up with timepieces that are a result of its own beliefs, dreams and experiences. The watches from SevenFriday come in iconic shaped dials, made for the fun, active kind of audience and can do pretty well underwater too. Most watches also come packed with water resistance for depths as low as 30 meters. SevenFriday collections like M-Series, P-Series, T-Series, V-Series embody the brand’s love of industrial design, and drive for originality, something that SevenFriday proudly owes up to and is known for, since its inception in 2012.
The brand is one of the fastest growing luxury watchmakers, with stores in 88 countries all over. Made with state-of-the-art technology, modern designs, and quirky colors, its watches redefine affordable luxury. The statement timepieces made by SevenFriday refuse to adhere to the norm, and are curated especially for those who want to break stereotypes and come out bold and beautiful for the world to see.
SevenFriday also hosts a series of water and land based sports events under the banner “The SevenFriday Games in Switzerland”. Drawing inspiration from the Industrial revolution, SevenFriday watches are strikingly eye-catching and bold with their futuristic looks.