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Rado is a high-end Swiss watch manufacturing company, known for producing avant-garde timepieces. It was founded by Ernst and Werner Schlup in 1917. The brand has a reputation of making watches with unusual materials, giving Rado watches their distinct look and style. Rado uses a variety of materials ranging from lanthanum, high-tech ceramics, hard metal, and titanium carbide (or strengthened high tech ceramic carbide as Rado calls it). The first watch to put Rado on the global watchmaking map was the DiaStar in 1962.
Following a long tradition of innovations and extensive research, Rado watches are exquisite and come with an essence of unorthodox aesthetics meant to last a lifetime. Rado's high-tech ceramic has played a crucial role in the success of watches that Rado has produced in the last few decades. It first made appearance in 1990 in the form of the Rado Ceramica. The technology was a work of master craftsmanship as well as a sign of excellent R&D. High-tech ceramics are especially known for their black lustre that gives off a metallic vibe. The material is hypoallergenic as well, making it suitable for all skin types and allowing it to blend with a variety of dyes to produce an ever-expanding library of coloured wristwatches with a gentle approach towards style and glamour.
Rado watches for men and women are available in a variety of styles in India. With its headquarters in Lengnau, Switzerland, the brand is responsible for the manufacturing and distribution of more than half a million watches worldwide every year, with a strength of 470 employees in total.
Some impressive Rado watches in India are: